A To-Do List for Digital Marketing

The back-to-school season is practically over. The gradual buildup to the holiday shopping season will become a rush before we know it. As the economy continues to be a top-of-mind worry, compounded by lingering concerns of COVID-19, many brands and businesses wonder where they should focus their energies, resources (and budget dollars) in order to finish out the year on a strong note. Where digital marketing is concerned, here is a list of four topics to pay particular attention to…

Amping up artificial intelligence (AI)

Artificial intelligence—once the stuff of science fiction and fantasy—is now very real and very active in today’s high-tech world. Artificial intelligence is everywhere, from banking to chat boxes on websites, and even back-to-school shopping options. And, with Google’s migration from Universal Analytics to Google Analytics 4 (GA4), artificial intelligence is an essential component to the improved machine learning process that this upgrade will provide to the search engine giant’s capabilities, particularly predictive modeling.

Reinvigorating those video campaigns

Thanks to ever-evolving advancements in technology, the power of video in digital advertising has no bounds. The number of ad-supported services that are available on streaming video platforms is constantly growing. Additionally, brands that promote their messages via social media videos—from TikTok to Instagram Reels, among other platforms—catch the attention and make powerful impressions on potential customers, and improve search engine optimization (SEO) rankings.

Preparing a future shopping experience by way of the Metaverse

The Metaverse has been—to put it mildly—controversial. When Mark Zuckerberg announced his plan to launch this new immersive virtual space, many believed it was to deflect from the backlash that was going on behind the scenes at Facebook. While there are still doubts, there are interesting possibilities of what the Metaverse may bring to digital marketing, particularly the blending of augmented reality (AR), virtual reality (VR), blockchain technology and non-fungible tokens (NFTs) to provide a virtual shopping experience.

Maximizing influencer marketing

The positive results that influencer marketing brings to digital campaigns can go beyond expectations of brand representatives and business owners everywhere. Brand awareness, the ability to attract further followers on social media, and additional sales—are all results from an effective influencer marketing campaign. Marketers should also consider placing a special focus on micro-influencers. According Know Online Advertising, as well as an article by Kelly Ehlers published in Forbes, micro-influencers have better engagement rates—which result in a better return on investment (ROI).

Yes, as hard as it may be to believe, another year will soon be over. While nothing is guaranteed, it is important to be proactive in ensuring that your brand or business remains visible to existing and potential customers who may discover a product or service you have that is just what they’re looking for—whether it is for a back-to-school or upcoming holiday need. (As of today—September 16, 2022—there are 99 shopping days until Christmas. They will go by fast.)

Are you looking to strengthen the digital presence of your brand or business? EGC’s digital marketing services include—among others—email marketing and online video production, which is conducted through The EGC Content Studio. Oh, and if you’d like to be more “sociable” with your target audience, be sure to visit our social media services for more information (as well as a chance to see some engaging video campaigns for some clients).

Contact us to find out more about how we can help.