7 Ways to be Creative on Social
When it comes to social media, being creative enables you to stand out and make consumers take notice. Sometimes, however, creativity does not come easily. When you are generating content about similar topics on a constant basis, you can find yourself running out of ideas and settling for the same tactics as your competitors. If this is happening to you, consider these ways to be creative on social.1. Edit your images
No matter what kind of business you are promoting on social, the use of engaging images is the key to success. Try testing some new types of images, such as illustrations or photos with a little text, and see how your audience responds. You can also try including multiple images in your post or ad, which will create a carousel effect. Even changing the orientation of your image from horizontal to vertical (or vice versa) can have a major impact. Keeping a consistent color scheme with your creative will also help make your ads aesthetically pleasing to consumers.
2. Be punny!
Instead of using the same old straightforward copy, try using a pun. This will allow you to grasp the attention of consumers right away – and, they’ll think your brand is clever. Just make sure your pun is easy to understand, because nothing is worse than a bad joke.
3. Use video
Video typically performs well on social, and that is because it is more eye-catching when one is scrolling through his or her newsfeed. If your brand doesn’t have any video assets, try converting multiple images into a GIF, or just add some simple animation to your photo. In other words, the more movement you have within your social post or ad, the better.
4. Generate a clever hashtag
Hashtags on social are a given – but creating a truly clever hashtag to promote your brand or product can give you a major edge over your competition. Using hashtags can also help your posts stand out since they are either bolder than the other text or are highlighted in a different color, depending on the social platform. This can, in turn, help boost your organic engagement.
5. Add some personality
It is no secret that having a consistent personality on your brand’s social pages will help you maintain a good relationship with your followers and consumers. That doesn’t mean, however, you can’t explore different avenues of that personality. Try adding some flare to your posts that will make your brand more relatable, such as tasteful opinions or emotional wording. Fun emojis can also help give your posts more of a voice.
6. Explore different places to post your content
Social feeds aren’t the only places to post content. Try posting to your brand’s Facebook and Instagram stories from time to time. That way, you’ll reach your audience in a new way, which may cause your brand to resonate differently in their minds. Make sure you follow the correct design guidelines for Instagram stories.
7. Take advantage of current events and holidays
It seems like there are new, crazy holidays created every day. From national food days to out of the ordinary celebrations, why not use these holidays as content for your brand? Pair them with a custom image or video and you’re good to go! Just make sure the holidays you are posting about actually relate to your brand and aren’t too random.
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