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Celebrities and Content Creators: A New Era in Brand Endorsement

By Jonathan Baker, with Insights from Calista Zahos, EGC’s Junior Marketing Coordinator(Contributor: Michael Perpero, Growth and New Business Intern at EGC) A new campaign combining celebrity star power and professional content creation is being served up this summer. These combined powers will promote offerings from the iconic donut and coffee franchise, Dunkin’. Are we witnessing […]

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