Agency Blog

As you continue to plan and prepare marketing strategies, stop and ask yourself an important question. (No, beyond important.) This question has nothing to do with technology, social media or traditional media. (Those are important, but they can wait for a minute.) The question you need to ask yourself is: “Am I being authentic?” This seems like a very general question, but where marketing is concerned—it is the priority of 2023.

In the last couple of months, there has been a lot of discussion and news concerning ChatGPT, a recent innovation from OpenAI. At the heart of this ongoing coverage—and on the lips or minds of many people—is the question: “Is my job safe?”

When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023? Specifically, will it join TikTok, Instagram, Facebook, and other social media sites as an effective marketing tool?

If you own a brand or business, you more than likely keep your website fresh for Google searches by updating text on an even semi-regular basis. Were you aware that the language you use has a huge impact in how your site is recognized? Case in point: Use of the two-word term: “click here.”

As the new year gets underway and you rev up your marketing strategies, make Instagram a priority. If you don’t have an Instagram page for your brand, create one as soon as possible. If your brand is already visible on Instagram, give it extra care and curation. And go one step further by giving special consideration to Instagram Reels. Upscaling your brand’s Instagram game may be your best professional resolution for 2023.

Each new year also means new, innovative technology. In marketing, online ads created by state-of-the-art digital programs continue to expand the presence and reach of brands everywhere. While we say “cheers” to another technology-driven year, let’s also examine what some may think of as an ancestor to high-tech ads: Out-of-home (OOH) advertising. Guess what? Not only is OOH relevant—it’s having a resurgence.

If you are unfamiliar with ChatGPT, a recent release from OpenAI, be prepared for changes that will sweep over many industries—and also challenge even more human-performed careers.

The year 2022 has gone by fast. Equally fast have been changes and methods in marketing and advertising. Let’s look at emerging trends aimed to help grow the connection between brand and customer that will continue strongly into the new year.

By now, everyone knows that Google’s Universal Analytics (UA) will be phased out after July 1^st of next year and replaced by Google Analytics 4 (GA4). This has lulled some into a sense of security that there is still time to switch. But that security is temporary. Seven months go by faster than we think. If you haven’t changed over to GA4, do so now. Don’t wait.

It is no secret that video is a popular choice where brands may promote their products or services. Properly planned and produced, an effective video has the power to engage prospective customers like no other medium. With this in mind, marketers need to be aware of how their video campaigns will be impacted upon the migration to Google Analytics 4 (GA4). Yes, that will happen. And it’s all good.