When one thinks of B2B marketing, the words “corporate” and “stiff” often come to mind. It’s important to keep in mind, however, that whether a piece of communication is B2B or B2C, the recipient is always an individual, a human. At EGC, we prefer to approach B2B marketing as “B2Human.” We therefore must approach B2B marketing with that in mind – always thinking of the audience, and what would be most useful and impactful to them.Read More
Public relations is defined as: “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” [The Public Relations Society of America (PRSA)] Positive proactive public relations build trust and confidence in the minds of prospective customers. Your company’s public relations (PR) efforts and outreach shouldn’t start with a crisis. If the first time the term “public relations” in connection with your company is related to a crisis story, you’ve waited too long.Read More
With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer marketing branding has undergone major changes because of this. In order to grab a consumer’s attention, the craft beer design and branding has evolved to adapt. Below, we showcase some beers that EGC's Craft Beverage Division has created, the first of which served to help a landmark bay on Long Island.Read More
With COVID-19 still upon us, 2020 will be remembered as among the most famous (and infamous) years in recorded history. While it’s difficult to plan for anything in this ever-changing time, we must be aware of the future, particularly where business is concerned. Today, a business’ online presence has never been more important. Were you aware that new SEO trends for Google are underway for 2021?Read More
Do you remember “the old days” of the Internet when you had to click on URLs to be redirected to web pages with information you were seeking? Over time, as the technology behind the Internet became more sophisticated, you did not have to click on URLs as often. Today, you practically don't have to click at all. Welcome to the age of the “zero-click search.”Read More
When looking to increase online leads, most marketers begin with digital tactics: SEO, search, and social.Traditional PR, often overlooked by direct response marketers and perceived as a branding tactic, can be a great way to increase lead generation, onside conversion, and also help convert existing leads to sales.Read More
Throughout history, periods of economic hardship have resulted in a surge of innovation. During the current global pandemic, we are seeing this play out in the field of artificial intelligence, and virtual and augmented reality. These areas were already in growth mode prior to 2020. With the enforcement of social distancing, the use of advanced technologies is experiencing demand from all ends of the economy.Read More
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