Agency Blog

Practically every brand or business has at least one social media presence. Some have many. A recent study suggests, however, that being featured on too many social media sites presents just as many challenges.

In what has become an annual tradition, EGC presents this reminder about the value of shopping locally on Small Business Saturday® as a thank you to neighborhood merchants. 

With all the shifts and disruptions that have taken place on the worldwide web in recent times, one major change that received a lot of coverage a couple of years ago may have been overlooked: The eventual elimination of third-party data.

While it is important to maintain your brand’s presence on social media and video for connecting with current and potential customers, don’t neglect email marketing. Recent findings show that budgets for this “older” form of digital marketing is outpacing other methods of brand messaging. Find out why…

When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them. Let us then give a shout out to “the media factor” that makes advertising possible—particularly in today’s times.

As artificial intelligence (AI) continues to impact the future of how we live, there has been a divided reaction—pro and con—among many people. It was therefore only a matter of time that the use and regulation of AI were to become a matter for Congress to address, which took place earlier this week.

During high-profile elections, how can brands make their ads stand out, despite the competition of non-stop political promotions? EGC has answers.

What follows is a detailed report of select discussion points from last week's TribeOpen 2023 event:  “Tomorrow's Canvas: Exploring Technology's Impact on Communications,” which was sponsored and co-hosted by EGC Group.

Whether or not it was a coincidence, when Friday, October 13^th, 2023 rolled around, many witnessed wild volatility in Google’s search ranking algorithms. What were the reasons for this, and are there any preventative measures to take?

Israel has been impacted by a tragic attack that defies description. The rest of the world continues to react and respond. What follows is reporting of how brands have responded and showing their support of Israel.