Agency Blog

Google is the giant of search engines. Yes, Internet Explorer, Mozilla Firefox, and Microsoft Bing also operate on the World Wide Web, but not on the same level as Google. Why then, would a new web browser—and one that requires a paid subscription—try to enter the search engine arena? Introducing Neeva, a challenger to Google.

They’re still showing up, and in greater numbers: Those white backgrounds with black designs on any product—waiting to be scanned, followed by a display of all the info a customer could want before deciding on whether or not to buy said product. Yes, the QR code continues its strong and steady comeback, and it may well become a major asset to marketing.

In a time where digital media is top-of-mind when it comes to advertising, the “old fashioned” method of television is frequently overlooked. Find out why presenting ads on television is still an effective way to get your brand seen before potential customers, and how, with the right guidance, it is more possible than you might think.

Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”)

As the cases of COVID-19 continue to be contained, and more businesses and stores are opening up, e-commerce and businesses that have ominchannel presence should focus their attention on this Monday and Tuesday, June 21 and 22—Amazon Prime Day. This year, Prime Day may well be unlike any other.

This week, Google began its release of a new core update to its algorithm—and another one will be on its way next month. What is involved with these month-to-month core updates, and what should local businesses be aware of?

As the COVID-19 pandemic swept the nation one year ago, businesses operated under many restrictions. Banks were no exception. Hours were limited, as were the number of people allowed inside at one time. It was time-consuming and frustrating. As a result, many people chose banking via artificial intelligence (AI) as a more convenient option. And although the pandemic has slowed, the partnering of banking and AI has gained—dramatically.

In March, Google made news with plans to eliminate third-party tracking technologies out of concern for user privacy. Third-party tracking technologies, however, had been a long-standing marketing staple for targeting ads to customers. These changes have brought more changes, one of which is the proposed solution known as “FLoC.” And not everyone is happy about this possible solution.

As the cookie has basically crumbled (literally and figuratively), and Google Chrome’s decision to eliminate all behavioral targeting, marketers are scrambling for a solution to their ad targeting woes. So, while some are stymied, leading brands are using this as an opportunity to renew and reset targeting techniques. One strategy has been the revival of the long-thought dead practice of contextual advertising. Have you ever seen a banner ad for a related product or service while visiting a webpage? If so, then you have experienced what is known as “contextual targeting.”

Apple has announced changes to how data is tracked, impacting advertising and conversion tracking. Facebook has issued an explainer for how advertisers and developers can prepare...