Agency Blog

The transition to Google Analytics 4 (GA4) marches on, and every industry is gearing up for the changeover that will completely be in place by next year. The financial sector is especially set to benefit from these changes; particularly GA4’s new privacy controls, which will give an added sense of security to bankers, financial advisors—and of course, their clients.

When we think of creating a video campaign, the “pre-production” stage tends to be the proverbial elephant in the room that no one wants to deal with. Like it or not, if you don’t put effort into the necessary evil that pre-production, you won’t have a very good video. Find out some basics as to why pre-production is truly necessary (and not so evil after all).

Welcome to the third edition of The Steadfast Series: Inflation-Proof Marketing. 

With all that is going on in the world today—the economy, political unrest, and COVID-19, among other concerns—it is easy to lose focus on planning and preparing for the future. One future happening that shouldn’t be overlooked is Google’s gradual but ultimate shift to Google Analytics 4 (or GA4 for short). Readjust your focus. Your brand’s online presence depends on it.

Have  you heard about the social media platform named BeReal? Usually, when the word “new” is attached to something, it means a cutting-edge breakthrough. That’s not the case with BeReal. Nothing slick, nothing fancy. In short, BeReal lives up to its name. And it is a platform to watch.

Welcome to the second edition of The Steadfast Series: Inflation-Proof Marketing.

As we continue to guide our clients and community through an ever-changing economy, we’re launching The Steadfast Series: content, advice, tips and case studies for how your business can thrive—today and tomorrow. 

In the world of digital advertising, performance-based marketing is a dream come true in that any action a user makes when conducting an online search is tracked and measured in real time. In current times, with inflation rising and growing uncertainty, where is performance marketing headed, and what should you know?

There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.

It’s been said that imitation is the highest form of flattery. With that in mind, Facebook is paying TikTok a lot of flattery, according to some very revealing news…