Agency Blog

A few days ago, Taylor Swift—you know, the popular singer—showed up to watch her rumored boyfriend—Travis Kelce, tight end for the Kansas City Chiefs—play football. Since then, there’s been a ripple effect of unplanned publicity which is translating into what may be called “spontaneous marketing magic.”

It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising. It’s all about the connection of audience with brand—through the aptly named invention of connected television (or CTV).

Whenever a dramatic shift in worldwide events takes place there is corresponding impact to any number of industries. The current exception to this rule is advertising; specifically global advertising. The global ad spend for the rest of the year, and on into 2024, is beyond strong. How strong?

Once upon a time—and to this very day—advertisements promoted anything from sales at stores to popular rock groups that played at neighborhood arenas. These ads often had taglines that read: “One Day Only!” or “Get Tickets Before They Sell Out!” Today, online marketing uses similar tactics through Stories. Let us explain.

Are you using YouTube to promote your brand? Good for you if “yes.” Are you aware of changes that either are—or will—impact marketing efforts on this site? Take a break and find out what you need to know so that your brand’s presence on YouTube stays strong.

When we hear or read the term “search,” Google instantly comes to mind. Lately, artificial intelligence innovations such as ChatGPT might also pop up in our thoughts. It seems that another famous online entity, however, has become a “go to” resource for search. And that entity is the iconic social media platform—TikTok. Welcome to the era of “in-app search.”

Noticed any attention-grabbing ads lately? Specifically, have you noticed ads that are on display when you’ve been driving, walking, or waiting for a bus, among other places? If recent findings are any sign of the times, you’ll be seeing many more out-of-home ads in the future.

Artificial intelligence (AI) continues to be adopted and applied everywhere to every kind of business. The general belief is that businesses that don’t make this transition will lose out in the long run. There remain, however, places that have worries and concerns about adapting to AI. Many of these places are small-to-midsize businesses.

TikTok has launched two supplements that will make the lives of marketers much easier: the Commercial Content Library and Commercial Content API. If you use this platform to promote your brand, read on….

Just when you thought you’d read, heard, or seen all you could about the ups, downs, and changes to Twitter—something else happens. The Twitter birdie has taken flight to be replaced by an “X” symbol. This radical change to a familiar image symbolizes and only hints at the inner workings, now and in the future.