Agency Blog

It’s been said that imitation is the highest form of flattery. With that in mind, Facebook is paying TikTok a lot of flattery, according to some very revealing news…

Time is ticking away in the phasing out of third-party tracking technologies to target audiences. Many marketers and brands are scrambling to adapt. Even tech giant Meta, owner of Facebook and Instagram, is adapting. Recent reports claim that Meta is proposing a new product that will help brands that advertise on the platform gain exposure. Its name: Basic Ads.

Instagram Reels, which began just under two years ago, have taken the world by storm. People everywhere are creating engaging, entertaining videos to post. Among these people are business owners and marketers, who now have nearly limitless opportunities to showcase their brands. New features were recently introduced to Instagram Reels—courtesy of parent company, Meta—to enhance many already impressive capabilities. 

The healthcare industry has experienced more than one can imagine in the last couple of years—and still is. Despite progress in fighting COVID-19, the threat behind this pandemic is still present and real, on top of the everyday tasks of tending to the medical needs of patients for other health concerns. The marketing of a healthcare facility can easily fall under the radar—but it should not. That’s because this same facility may be on the radar of patients whose first impressions will likely be what they find online.

Opinions differ on the most effective way to deliver a brand message to an audience. It can’t be denied, however, that video campaigns are among the most exciting. Today, clever videos are everywhere—and they can be created by anyone. (Just look at the scores of user-generated content on social media for proof.) With this in mind, the focus on how to create a professional and attention-getting video for a brand must be sharper than ever. If you are planning a video strategy, questions about “who,” “what,” and “why” need to be answered.

Are you looking for a fresh but powerful and proven way to get your brand’s message to potential customers? Consider, if you will, podcasts. There are podcasts on every imaginable topic of interest—and they continue to populate streaming platforms. People who are interested in a particular topic are currently listening to one or more podcasts related to it. And advertising on podcasts is strong—with findings you may find hard to believe. Lend an ear…

Google is making another change. If you have not yet read or heard the acronym “GA4”—you will. This acronym stands for the iconic search engine’s dramatic update to both the name and operation of “Google Analytics 4.” The sooner you’re prepared for this change, the better, as this will this will be Google’s only proverbial game in town for tracking and measuring marketing performance. What must you know? Is there an alternative?

If you are starting to use video in your marketing campaigns, or have already tried but were unsuccessful, there’s one question to keep in mind: What type of video content would best serve your brand? This is an important question, and since video is everywhere, it’s something that can be taken for granted. What follows are descriptions of different types of video content to help you find the right match for your brand or business.

Although the peaks and valleys of the COVID-19 pandemic continue, more places continue to up, albeit guardedly. These include colleges. In addition to extra efforts to open up and get classes going, colleges have an overall challenge where enrollment is concerned. Still, whether students and teachers attend classes via Zoom or are able to visit their schoolrooms, there are those who want to respectively learn and instruct.

Influencer marketing continues to have a great, well, influence on audiences. While honest and transparent influencers and the brands they represent have had strong relationships—both professionally and financially—recent studies reveal a genuine surge in this type of marketing. Will future generations look back and wonder if 2022 was “The Year of Influencer Marketing”? It’s possible…