Agency Blog

Happy Valentine’s Day! Romance is in the air, and many neighborhood businesses – from floral shops to restaurants – will turn a profit today. If you own a local business, you may very well have Valentine’s Day specials on candy, flowers, or any other romance-themed items. And the special service you provide customers can be reciprocated. How? By happy patrons who post a review online about your business.

If you’ve ever wondered whether or not your company should get a blog, or if you’ve ever questioned the importance of your blog – wonder no more! Creating a blog on your website has many benefits, with search engine optimization (SEO) being especially valuable. A blog is an easy – and even better – free way to add keyword-rich content to your website on a regular basis. The only caveat to this is that your blog must have quality content; search engines will not appreciate what you post otherwise. With that said, here are four SEO writing tips to help you write quality content, along with a case study that proves how important blogs are for SEO.

Congratulations! You survived January, the longest month of the year ­­– because you gave up drinking. Now that your detox from the holidays is over, let’s talk about how you’re going to survive the next eleven months – and without gaining a beer belly.

This year, President Trump purchased a 60-second commercial to run during the Super Bowl for a reported $10 million dollars. It didn’t take long for Mike Bloomberg to follow suit. It’s no secret both candidates have deep pockets when it comes to ad spending. Bloomberg has already spent nearly $170 million on television and digital advertising, according to Advertising Analytics, an ad tracking firm.

Working remotely. First it was a novelty, not to mention a luxury. Today, remote jobs are everywhere. (And we mean everywhere.) Between advances in technology and changing trends in how businesses operate, it was only a matter of time before this trend took hold. Is your business a “remote work”-friendly operation? Or can it be?

A new year is upon us, and Google has just released its “January 2020 Core Update.” While the iconic search engine rolls out hundreds of updates on a regular basis, core updates are implemented only several times a year. And, Google dutifully lets users know whatever far-reaching impact a core update might have on search results.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. This is the biggest privacy act established in the US to date and it could lead to further privacy legislation throughout the nation. 

As we say farewell to the 2010s, we revisit a decade that has brought the most dramatic changes in marketing trends and media in the 21^st century.

One advancing change to keep top-of-mind in 2020: “interactive content.” In the online world of today – where people can like, share, follow, and tweet anything and everything on social media and post reviews to Google, Amazon, or any other site – interactive content is in many ways a natural extension of this kind of communication.

Ah, it’s that time of year again – the holidays. Are you not feeling in the spirit? Feeling stressed? Friday the 13^th making a difference? We’re at the midpoint of the holiday season. Let’s look how to de-stress and regroup to feel better and not burned out so the rest of the holiday season will end on a high note, personally and professionally.