Agency Blog

Do you remember “the old days” of the Internet when you had to click on URLs to be redirected to web pages with information you were seeking? Over time, as the technology behind the Internet became more sophisticated, you did not have to click on URLs as often. Today, you practically don't have to click at all. Welcome to the age of the “zero-click search.”

When looking to increase online leads, most marketers begin with digital tactics: SEO, search, and social.Traditional PR, often overlooked by direct response marketers and perceived as a branding tactic, can be a great way to increase lead generation, onside conversion, and also help convert existing leads to sales.

Throughout history, periods of economic hardship have resulted in a surge of innovation. During the current global pandemic, we are seeing this play out in the field of artificial intelligence, and virtual and augmented reality. These areas were already in growth mode prior to 2020. With the enforcement of social distancing, the use of advanced technologies is experiencing demand from all ends of the economy.

With the outbreak of the COVID-19 pandemic, the option to seek and provide medical help through telehealth has skyrocketed. What are some of the points that healthcare facilities should be mindful of in providing and promoting telehealth services?

In the episode, “Search Marketing Workshop,” we were joined by EGC’s SEO Team to explore their insights as they dived deep into the ways SEO has changed since the coronavirus pandemic.

To say that the COVID-19 pandemic has changed the world dramatically would be at best an understatement. Every means of interacting, communicating and making transactions has been transformed. One transformation worth noting is the increased application of artificial intelligence (AI) in banking and financial services. In fact, it may be said that this crisis has inspired AI’s emerging role in banking…

In the episode, “Case Study of a Comeback” we were joined by Yatin Patel, Chief Executive Officer and co-founder of the hotel booking giant, Reservations.com. In an enlightening conversation, Patel chronicled his inspirational journey from pre-pandemic success in the travel industry to the crucial steps he took to rise out of the fall. It’s a survival of the fittest story you won’t want to miss.

In the episode, “New Age Storytelling,” EGC’s Rich DeSimone, Vice President of Creative, teams up with award-winning visionary and aficionado David Balfour, co-owner of LIGHTBLUE, to present some of today’s most exciting and cutting-edge engagement approaches to the new age of storytelling. Based in Dubai, UAE, LIGHTBLUE is one of the world’s hottest creative experience agencies, working on the cusp of today’s rapidly changing marketing landscape.

In the episode, “Reopening Retail and Rebuilding Trust,” Bob Phibbs (aka “The Retail Doctor”)  outlines a strategic approach to reopening your doors with hope and success. This upbeat and informative session gives clear insight on key elements for a successful comeback and rebuilding trust in your retail business.

The COVID-19 pandemic has not only affected our livelihoods, but the way people search. We’ve seen many changes in Google since March, including a natural shift in rankings along with a huge Google core algorithm update. We’ll take you through the current SEO landscape and explain what it means for your business.