Is the World Ready for the Convergence of Brick-and-Mortar and E-Commerce?
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Why would an online retail giant such as Amazon open brick-and-mortar retail stores? Maybe just to conquer the world. Maybe because Amazon’s offline stores could be beneficial to their online experience. In the opinion of Sucharita Mulpuru, retail analyst at Forrester: “It seems counterintuitive they are investing in any physical stores when they are blamed for the demise of so many of them, but no cow is sacred.”Read More