Agency Blog

That day of year where shoppers will show some love to their local businesses is coming up. On November 26, local and independent businesses will open their stores, shops, or online marketplaces in celebration of Small Business Saturday. As the restrictions that were in place due to COVID-19 have been lifted, Small Business Saturday 2022 will be a year to remember with interesting new features. (Spoiler alert: TikTok fans should sit up and take notice.)

On a daily basis, any place that has a web presence is in the process of moving from Google’s standard Universal Analytics (UA) to the newer Google Analytics 4 (GA4), which will be fully in place—with no turning back—on July 1, 2023. One question that’s likely crossed the minds of many business owners and marketers is how GA4 will impact the promotion of brands and messaging via a web search. Take Google Ads, for example.

Meta is in the news. You may have read about the layoff of thousands of employees, but are you aware of internal changes that will impact marketing on this organization's social media platforms, Facebook and Instagram?

Have your brand’s video campaigns not been as successful as you hoped? Or do you want to strengthen this presence even further? If so, consider using “outstream video” as a way to attract attention and engagement among customers—and prospects. Here are some ins and outs of outstream video.

“Life, liberty, and the pursuit of happiness.” This familiar phrase from the Declaration of Independence is something that people think they understand but often do not. Even before these words were penned in 1776, human beings have equated success with happiness. While this is true to some extent, the two realities of “happiness” and “success” have differences—at least in how to attain them.

As we make the transition, exodus, or whatever term fits best for exiting Google’s longstanding Universal Analytics (UA) to Google Analytics 4 (GA4), there are obstacles and questions in adapting. What follows then is a checklist of what to expect in the move from UA to GA4.

We all know how easy and convenient it is to search for a video on the Internet. Simply type in a title, topic, or some other search term, and a list of related videos appears. The Internet helps video. On the other hand, video is equally—if not more—valuable to the Internet, specifically where search engine optimization (SEO) is concerned. Find out…

Between the shaky economy and concern over how successful sales will be for the upcoming holiday season, operators of small-to-midsized businesses may feel overwhelmed, discouraged or just “not great.” If you own a local independent business, take heart. Your neighborhood consumers may be more interested in what you have to offer than you think.

The back-to-school season is practically over. The gradual buildup to the holiday shopping season will become a rush before we know it. As the economy continues to be a top-of-mind worry, compounded by lingering concerns of COVID-19, many brands and businesses wonder where they should focus their energies, resources (and budget dollars) in order to finish out the year on a strong note. Where digital marketing is concerned, here is a list of four topics to pay particular attention to…

As the month of September is associated with “back-to-school” season, we should keep in mind that there is always something new to learn—regardless of whether or not it’s in a classroom setting. Let’s say, for example, that someone wants to learn about the goods or services of a particular brand or business. An educational video would be a unique way to capture his or her attention. Learn how and why a video that has something to teach could give your brand high grades among customers.