Agency Blog

EGC focuses on three benefits of artificial intelligence (AI) that should help put any fears you might have to rest.

In just over one month, Google Analytics 4 (GA4) will replace Universal Analytics (UA)—forever. Many have made the transition, even if it meant kicking and screaming doing so. If you are still in the process of making the switch, keep the limited time frame in mind. Above all, know that not only can you transition—you have to transition.

Have you heard about LinkedIn’s relatively new collaborator? It is an artificial intelligence (AI)-powered program named, fittingly, “Collaborative Articles,” and its goal is to promote content from members within LinkedIn who have expertise in specific professional areas. Essentially, questions from LinkedIn members are answered by others who are well versed on particular business-related topics.

Discover how EGC is leveraging big reality TV moments for client impact… 

Picture that icon of the little bluebird that represents Twitter. Now imagine a whole flock of these icons migrating from that social media site to a relatively new platform named Bluesky. And that is not just a metaphor. It’s happening. One-time Twitter devotees are flocking to Bluesky. Find out why.

Marketers, business owners, and brand reps who promote their goods and services on social media—which is to say, the majority—are concerned about the possibility of a nationwide ban of that most popular platform, TikTok. This development has raised many questions: “Why would TikTok be banned?” “Is it likely that a ban will take place?” “How can I promote my brand on social media if TikTok is gone?” Let’s provide some answers.

At Google's highly anticipated annual I/O conference, CEO Sundar Pichai set the tone by emphasizing the company's commitment to a bold and responsible approach to AI. Proudly labeling itself as the preeminent leader in AI tech, Google decided to put AI at the forefront of nearly every service and device on which it operates. This decision signals a significant inflection point—not only for the company but for the tech industry as well.

EGC has just returned from the EOS® Worldwide Conference, where we learned a lot. Find out more about EOS, and why it is so worthwhile in business operations.

Everyone has heard—if not asked—the question: “What is the secret to success?” The reality, of course, is that a number of factors beyond our control contribute to whether or not a goal is successful. (And yes, one of those factors is luck.) Where marketing is concerned, there are a few ideas, attitudes, and practices which can serve as a foundation for increased chances for success.

UX (which stands for “user experience”) is more than a set of standards to apply to building and deploying websites, apps, or other environments through the use of digital user interfaces. It is an important perspective, among several, to use when creating and managing these environments.