Agency Blog

Imagine a world where ads seen on television (better known as commercials) were not considered a nuisance. And what about ads that are presented and in sync with products and services that a particular TV audience would be interested in? (In short, ads a customer wants to see?) Connected television (or CTV) advertising may turn these possibilities into realities.

People tend to think the road to success happens through big and bold actions. It is therefore worthwhile to step back and look at how small, incremental steps matter—and can actually guarantee impressive degrees of success. When a business, for example, exerts one percent extra effort in its disciplines, elements such as website conversions, lead conversions, and lifetime value may see wins never before imagined. As a reference to this, let’s consider the Olympics…

The school year has started. The spread of the Delta variant of the COVID-19 coronavirus has unfortunately curbed the optimism many had for the reopening of school buildings where teachers could conduct lessons and students could learn. And this, by extension, has impacted retailers and customer purchases for back-to-school items. Find out how some retailers are trying to stay one step ahead, thanks to a combination of social media and artificial intelligence (AI).

Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.

AppleTV+’s Ted Lasso entered our homes and our hearts at a time when we all really needed a feel-good escape from reality. If you haven’t watched yet, here’s a little recap. (And then we’ll get to how it applies to what we do!)

The hopes for a turnaround after the outbreak of the COVID-19 coronavirus last year have been stalled for many on account of the Delta variant. Most businesses figured the comeback would be gradual. Now, the comeback will be more gradual for some and delayed for others. More concern and questions abound.

Shopping has changed—forever. One example of this change is how some customers prefer buying items straight from a business as opposed to a retail or wholesale store. Yes, direct-to-consumer (DTC) is the shopping method of choice for select patrons. What strengthens chances of success for businesses that operate on a direct-to-consumer platform?

Technology and the power of the customer continue to advance side-by-side. Easily finding and either accepting or rejecting a business through digital means gives customers a lot of power. This also means that businesses have a lot of opportunities—if they invest in technology to accommodate customer demand. And their current demand is webchat.

One factor remains true, and was especially evident during the COVID-19 pandemic: Humans tend to question change in their daily lives. So, why shouldn't we question change in business? Frankly, working to better understand the drivers—whether among core users or within a desired user—should be an “always-on” part of your business.

“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.