Agency Insights

To quote author Stephen King: “Sooner or later, everything old is new again.”

Photo cred:  Google

Some love to love them, and others love to hate them. Whatever your predisposition to the Kardashians might be, there is no denying that they are sovereign when it comes to dominating the news, social media, and popular culture. As the adage goes, “It’s Kris Jenner’s world, and we’re just living in it.”

Imagine a humid room buzzing with the whine of fluorescent lights, where the idea you painstakingly developed to increase sales for your brand, get you a promotion, or big fat raise, resides in the chafed hands of eight homemakers paid 50 bucks each to rip your idea to shreds. Sit down, grab a handful of salty snacks – you are about to peer in through a one-way mirror for an insider look, into the Focus Group Room.

Spring is here, and while you may be focused on tidying up your home and office for the new season, you should consider “spring cleaning” your social pages. One great way to accomplish this is by revamping your bio. Instagram recently announced its new feature that allows you to include clickable hashtags and links to other users in your bio, which is definitely one new way to make your page stand out. Here are four additional tips to help your brand’s social profiles shine!

The influence business always has more questions than answers; even today, with all the data, metrics and artificial intelligence informing everything from creative executions to media deployment. For instance, the age-old question of – “How best to treat the logo in an execution?” – with respect to its placement and size, has been an argument between creatives, account executives and clients since the Mad Men were having three-martini lunches.

“I just sneezed. Can someone go grab me a Kleenex?”

Photo cred: The Wall Street Journal

When your brand suffers from negative press, what do you do? KFC didn’t play chicken. In fact, they turned the problem into a golden egg. You see, when they had to shut down hundreds of U.K. restaurants because  their new delivery partner, DHL, messed up, they didn’t just squawk about it – they went into “3D thinking” mode. They looked at the problem from all sides and realized they could turn this negative issue into an opportunity to make a stronger connection with their customers.

Pinterest is taking 21^st century artificial intelligence (AI) technology to an entirely new level by becoming a market pioneer in visual search with its Lens feature.

Looking to connect with consumers on more an intimate level while simultaneously generating ROI at a faster pace for your brand? Sounds like you’re in need of a chatbot integration.