Agency Insights

Influencer marketing has experienced some setbacks over the last few months. Some marketers may be tempted to shy away. They shouldn’t, because this is still a very viable and strong method where brands and businesses can promote their products and services through the use of social media and influencers that consumers trust and relate to. The secret to successful influencer marketing is knowing its true purpose, and what to keep in mind when generating the three-way connection between the brand, the influencer (or “brand ambassador”), and his or her followers and fans.

Someone clicks “like” on the social media page of a brand. It’s one small sample of free digital advertising. The brand has been recognized. Whoever clicked “like” might follow and even recommend this brand’s products or services to family and friends. This has become standard in the wonderful world of digital advertising via social media. But things change. And Instagram recently set in motion a major change by choosing to hide the number of likes a posted image receives. And this includes digital advertising for brands.

The thing about marketing in 2019, is that all of your communications – whether it be a social ad, TV spot, or email campaign – need to have a personal touch. When it comes to email marketing, this strategy is a quick and convenient way to get your message out there, assuming people actually open your emails. The problem? Your audience is receiving too many emails from thousands of different marketers. Be honest. How many times have you received a marketing email, glanced at the subject line, and immediately deleted it? That’s why during your next email campaign brainstorm, it’s important to stop and think: Is this subject line going to connect with my audience? If not, it will likely be deleted or ignored.

So, you have a fully functional, user-friendly online campaign that’s set up and ready to launch. All possibilities are covered, including email and social media. You launch the campaign and sit back waiting for results. Maybe it will succeed. Maybe it won’t. One asset is being able to track anyone who clicks on your campaign. How to do this? The answer is made up of three letters: U-T-M.

Another Fourth of July holiday has come and gone. The summer season is at the halfway point. It is also a very serious time of year for two groups of people: graduating seniors and professionals at institutions of higher learning. What’s so serious? Both groups are dealing with the inevitable “summer melts.” High school and college administrators, teachers, and counselors know all too well about this phenomenon. How can it be dealt with?

Lately, when conducting a Google search, have you noticed posts showing up in the local finder with the now well-known heading – “Related to Your Search” – appearing above several images, with a few words of text below it? This is what Google is up to with the distribution and display of posts – “Google Posts,” that is. And Google Posts which are associated with Google My Business listings may soon offer new and powerful marketing opportunities.

If you are a healthcare administrative professional, you know that overseeing a facility (or facilities) requires a lot of time and energy. But you must remember that healthcare – whether it is a private practice, hospital, or a chain of urgent care centers – is a business. Every business requires visibility in order to keep operating. How to accomplish this? The answer may be a pay-per-click (PPC) campaign.

Urgent care centers. They seem to be everywhere nowadays. And that’s no coincidence. These facilities have become a major force in the medical field. What urgent care facilities can provide – and which many private practices and hospitals cannot – is the capability to administer to patients quickly, efficiently, and cost-effectively – all of which determine their reputation. Now that there is competition in the urgent care industry, it’s more important than ever to ensure you hit these factors hard and with the best customer experience possible.

For brands and businesses, the Internet is a double-edged sword. Yes, awareness of what goods and services are available to prospective customers is far-reaching. But then there is the reality of customer feedback – reviews. And out of every professional field, the importance of Google reviews for the healthcare industry are magnified many times over in contrast to other professions.

The landing page. It’s an introduction – and not just to the website of a brand or business. For any enterprise with an online presence, a landing page is a combination of calling card, résumé, print ad, radio spot, and television commercial. It’s an online first impression. And there’s only one chance to make a good first impression. What first impression is the landing page for your website making on the user experience?