Agency Insights

In the world of social media, every “follow” matters, since it’s now the #1 way for companies to connect with their customers. Facebook is a great platform for linking out to articles, Instagram is the destination for captivating pictures and videos, and Twitter is the home for your 280-word sound byte. So, with each platform allowing for exclusive content and engagement, how do you build brand awareness and maintain brand consistency? Follow these three simple rules to accomplish your goals:

Your opinions matter – especially on social media. And, whether you are aware of this or not, your opinions are being noted and saved. Welcome to the world of social listening (or social monitoring). No, this is not an Orwellian nightmare, and there is no cause for paranoia. It is all about capturing in the moment, honest reactions from consumers.

Image credit: Fox News

Sometimes, the best way to find a solution is simply to redefine the problem. Start by looking at it inside-out. Here’s an example:

Photo source: www.theringer.com

A great debate is on. It’s all over the media – newspapers, television, Internet, and social (especially social). Millions of people have switched on their phone or tablet to find out the most burning, thought-provoking question of today: Was it ‘Laurel’ or ‘Yanny’? Everyone from every walk of life wants to know: everyday citizens, entertainment figures, and even some brands…

The term “truth in advertising” is well-known. And it is true. Well-known ice cream chain Dairy Queen has taken “truth in advertising” to a bold – and brazen – new level. And they have accomplished this by going against the grain of popular thought and opinion.

As you scroll through your Facebook feed, only a few of the many posts and ads you are served daily will likely make you stop and take notice. Have you ever given thought, however, as to why some ads catch your attention while others don’t? One approach many marketers are now taking to stand out on social media resembles that of infomercials: promoting a product in an informative way.

The phrase “honesty is the best policy” may sound like a cliché, but it is nevertheless true. Instead of a cliché, think of that phrase as a law of karma. Being honest is a staple to live by. If not, the impact of the consequences is difficult, if not impossible, to recover from, especially for a business.

To quote author Stephen King: “Sooner or later, everything old is new again.”

Photo cred:  Google

Some love to love them, and others love to hate them. Whatever your predisposition to the Kardashians might be, there is no denying that they are sovereign when it comes to dominating the news, social media, and popular culture. As the adage goes, “It’s Kris Jenner’s world, and we’re just living in it.”