Agency Blog

In the episode, “EGC’s Google and Digital Analytics Training,” Jim Pasqualone, Director of Digital Growth at EGC Group, walks us through the key aspects of Google Analytics and explains how this invaluable tracking and reporting tool is critical to gauging your business.

In the episode, “Looking Ahead to 2021,” Nicole Penn, President of the EGC Group, presents an enlightening marketing strategy for businesses to plan for in 2021. This informative session outlines 10 key trends to put on your watch list for a successful year ahead.

A few days from now – November 28 – is the tenth anniversary of Small Business Saturday. It’s also the first time COVID-19 will be a factor to be mindful of on this day that celebrates local businesses. This year will be a challenge, particularly with the dramatic increase in diagnoses of COVID-19 cases. If you own a local business and planned on placing the “Shop Small®” badge on display on November 28, be prepared to adapt to a different experience than in the past.

QR codes – first a hit, then a miss, but now...

The QR code has had an interesting journey. Invented in 1994 by Masahiro Hara for the purpose of tracking vehicle manufacturing, QR codes made their way throughout the world and were considered hot technology 10 years ago. Then they fell out of use because the app technology provided by smartphones at that time made scanning these codes awkward and clumsy. But things change, and not too soon.

Amazon has revolutionized the world of buying and selling. From providing products (and convenient perks) to customers who are registered with Amazon Prime to technological breakthroughs of delivering said products via drone technology, Amazon is always advancing, and the most recent advancements were additions and changes to its ad platform. A couple of years ago, Amazon’s place in digital advertising was strong. Today, it is beyond strong.

There is no rest for anyone in healthcare. Doctors, nurses, medical assistants, and every other healthcare professional are busy managing in the thick of the pandemic, in addition to aiding other illnesses and injuries. And as patients have many options available to them – hospitals, private practices, and urgent care centers, among others – the competition in the healthcare sector is on the rise. How can one practice stand out over another? How can patient conversion be maximized in healthcare marketing?

For so many, planning for 2021 feels like planning for the unplannable. We are here to help by providing certainty in marketing investments, storytelling solutions to help you succeed, and innovative new media and digital strategies, including:

When one thinks of B2B marketing, the words “corporate” and “stiff” often come to mind. It’s important to keep in mind, however, that whether a piece of communication is B2B or B2C, the recipient is always an individual, a human. At EGC, we prefer to approach B2B marketing as “B2Human.” We therefore must approach B2B marketing with that in mind – always thinking of the audience, and what would be most useful and impactful to them. 

Public relations is defined as: “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” [The Public Relations Society of America (PRSA)] Positive proactive public relations build trust and confidence in the minds of prospective customers. Your company’s public relations (PR) efforts and outreach shouldn’t start with a crisis. If the first time the term “public relations” in connection with your company is related to a crisis story, you’ve waited too long.

With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer marketing branding has undergone major changes because of this. In order to grab a consumer’s attention, the craft beer design and branding has evolved to adapt. Below, we showcase some beers that EGC's Craft Beverage Division has created, the first of which served to help a landmark bay on Long Island.