Agency Insights

Social media platforms – whether Facebook, Instagram, Twitter (or all three, among others) – have benefitted many brands in getting their goods and services before the public. But your social media strategy needs to be carefully curated and tended to. If not, making a great impression and attracting customers will see an about-face and drive them away. What then, should be done – or rather, avoided – to making your social media strategy a success?

With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer labels have undergone a major facelift because of this. In order to grab a consumer’s attention, the craft beer label design has to be eye-catching and reflect the brewery's brand story. Below, we showcase some beers that EGC's Craft Beverage Division have created.

No, that is not an accidental repeat of the word “brand” in the title. The use of a brand ambassador has been a popular and powerful marketing tactic since the beginning of advertising. Using a personal touch to promote a particular brand’s goods and services makes impact. But does a business really need this for its brand marketing?

Autumn officially begins this Monday, September 23. With the change of season comes a change in what consumers will be shopping for. Yes, seasonal marketing is upon us, and there are some rules and practices to be mindful of as we ask the question: When it comes time for marketers to prepare for the holiday sale, how soon is too soon?

As autumn approaches, let this infographic about the history of pumpkin beer whet your appetite (or rather, thirst).

Video advertising. Its reach is beyond imagination. Video ads – particular YouTube Ads – continue to ride a wave that will extend well into the future. And if you own a business that is not making the use of YouTube Ads, some recent findings and developments may well make you change your mind. This is not the video advertising you “thought” you knew.

Social media has been around for a relatively short while but has brought big changes. Extreme changes is more like it. Take advertising and marketing. Social media is used by brands, businesses and enterprises of all kinds looking to get their names out before potential customers. When impact is positive, the results can extremely exceed the greatest dreams of success. But when impact is negative, extremely unimaginable nightmares come true. How then, can brands navigate a social media crisis  or fallout. Furthermore, what steps can be taken to implement crisis management?

A few weeks ago, news of Instagram’s removal of the number of “likes” every post receives hit the social media world like a tidal wave. Why post to Instagram if content cannot be recognized by how much it is “liked”? While this change has been in action for only a short period of time, the proverbial “big picture” behind Instagram’s disruption is beginning to be seen in a different perspective. Very simply, it’s time for change in social media. This is because what Instagram users are seeking is changing. This, of course, affects social media marketing.

Some brands are instantly recognizable. Hear their names or see their logos, and you know them instantly. They have a national (or even global) customer base. Then there are local businesses which are favorites within their communities. Say the name of a small family-owned restaurant, and your neighbor likely knows it. Big-name brands are marketed on social media. So are many local businesses. But what about a franchise? You know, that small place on the corner that is noticeable because of the well-known brand logo outside? What about their social media marketing?

Influencer marketing has experienced some setbacks over the last few months. Some marketers may be tempted to shy away. They shouldn’t, because this is still a very viable and strong method where brands and businesses can promote their products and services through the use of social media and influencers that consumers trust and relate to. The secret to successful influencer marketing is knowing its true purpose, and what to keep in mind when generating the three-way connection between the brand, the influencer (or “brand ambassador”), and his or her followers and fans.