Agency Blog

In the episode, “Search Marketing Workshop,” we were joined by EGC’s SEO Team to explore their insights as they dived deep into the ways SEO has changed since the coronavirus pandemic.

To say that the COVID-19 pandemic has changed the world dramatically would be at best an understatement. Every means of interacting, communicating and making transactions has been transformed. One transformation worth noting is the increased application of artificial intelligence (AI) in banking and financial services. In fact, it may be said that this crisis has inspired AI’s emerging role in banking…

In the episode, “Case Study of a Comeback” we were joined by Yatin Patel, Chief Executive Officer and co-founder of the hotel booking giant, Reservations.com. In an enlightening conversation, Patel chronicled his inspirational journey from pre-pandemic success in the travel industry to the crucial steps he took to rise out of the fall. It’s a survival of the fittest story you won’t want to miss.

In the episode, “New Age Storytelling,” EGC’s Rich DeSimone, Vice President of Creative, teams up with award-winning visionary and aficionado David Balfour, co-owner of LIGHTBLUE, to present some of today’s most exciting and cutting-edge engagement approaches to the new age of storytelling. Based in Dubai, UAE, LIGHTBLUE is one of the world’s hottest creative experience agencies, working on the cusp of today’s rapidly changing marketing landscape.

In the episode, “Reopening Retail and Rebuilding Trust,” Bob Phibbs (aka “The Retail Doctor”)  outlines a strategic approach to reopening your doors with hope and success. This upbeat and informative session gives clear insight on key elements for a successful comeback and rebuilding trust in your retail business.

The COVID-19 pandemic has not only affected our livelihoods, but the way people search. We’ve seen many changes in Google since March, including a natural shift in rankings along with a huge Google core algorithm update. We’ll take you through the current SEO landscape and explain what it means for your business.

We continued our discussion on how to prepare for the return to the business world, post-COVID-19, asking questions like: What is the appropriate messaging for these times? And with changes in consumption, what are the best media options? 

It is tough to put your finger on company culture. Company culture can be the values and beliefs of an organization, how the leadership team interacts with employees – or more simply, what it’s like to work at a particular place. While the core of the company has most likely remained intact during the COVID-19 pandemic, how will culture shift (and how do we improve it) for teams who haven’t been together in weeks?

Enjoy a moderated discussion about current artificial intelligence and augmented reality applications that businesses should consider testing during the pandemic.

Take a deep drive into the lessons in leadership during this unprecedented time with a panel of C-Level executives.