Agency Blog

It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this late-breaking innovation, its creator—OpenAI—presents GPT-4, which is reportedly light years ahead of ChatGPT. This may well be one of the most dramatic examples of a technological disruption itself being disrupted—and by its own manufacturer.

Not so long ago, members of Generation Z (born between the mid-to-late 1990s and the early 2010s) were considered as the “customers of tomorrow.” Well, tomorrow is now today, and this generation—which has a lot of power—has very definite preferences when it comes to what brands they will follow and purchase. Are you up to date on what “Gen Z” is looking for? And are you aware of how you can reach them even more? (Hint: It’s not through their mobile devices.)

So, your business is visible on Facebook, Instagram, or TikTok, among other social media platforms. Maybe you are using more than one platform to reach as many potential customers as possible. How about LinkedIn? If you are not on this platform, you may be missing out on some unique and valuable advertising opportunities.

That question may seem simple, but recent stats reveal some eye-opening figures about the opinions and feedback that online customers have about everything from their shopping experiences to receiving email communications from the eCommerce sites they buy from. So: Do you align with your online customers?

Meta recently released an opt-in subscription package. Meta Verified, generally speaking, aims to increase privacy and security as well as increase post reach to those who choose to subscribe for a monthly cost. Will Meta deliver on this promise?

The word “invasion” in this title is not meant to be light or amusing. There has been of late a literal invasion of digital ads in the feeds of social media users. These ads—many of which are poor in quality, we might ad—are increasing. Why?

Love will be in the air this Tuesday with the arrival of Valentine’s Day. Couples everywhere—whether they’ve just started dating, are newlyweds, or have commemorated their golden anniversary (or beyond)—will be celebrating. Some interesting percentages are proof of equally interesting revelations of how people will purchase on February 14. If you own a small business, place any love and romance-related merchandise front and center. Lovers are looking to spend.

There are many questions for this Sunday, as Super Bowl LVII gets underway. There’s the obvious question: Which team will win: Kansas City Chiefs or Philadelphia Eagles? Will there be a big turnout? And then there are those who may not be football fans but will to tune in to watch the commercials. Which brands will be seen by millions? Which spot (or spots) will declare one particular brand as a winner? Here is a selection of 10 ads that you can preview...

As you continue to plan and prepare marketing strategies, stop and ask yourself an important question. (No, beyond important.) This question has nothing to do with technology, social media or traditional media. (Those are important, but they can wait for a minute.) The question you need to ask yourself is: “Am I being authentic?” This seems like a very general question, but where marketing is concerned—it is the priority of 2023.

In the last couple of months, there has been a lot of discussion and news concerning ChatGPT, a recent innovation from OpenAI. At the heart of this ongoing coverage—and on the lips or minds of many people—is the question: “Is my job safe?”