Agency Blog

In March, Google made news with plans to eliminate third-party tracking technologies out of concern for user privacy. Third-party tracking technologies, however, had been a long-standing marketing staple for targeting ads to customers. These changes have brought more changes, one of which is the proposed solution known as “FLoC.” And not everyone is happy about this possible solution.

As the cookie has basically crumbled (literally and figuratively), and Google Chrome’s decision to eliminate all behavioral targeting, marketers are scrambling for a solution to their ad targeting woes. So, while some are stymied, leading brands are using this as an opportunity to renew and reset targeting techniques. One strategy has been the revival of the long-thought dead practice of contextual advertising. Have you ever seen a banner ad for a related product or service while visiting a webpage? If so, then you have experienced what is known as “contextual targeting.”

Apple has announced changes to how data is tracked, impacting advertising and conversion tracking. Facebook has issued an explainer for how advertisers and developers can prepare...

If you advertise via streaming television, be on the alert. It was recently discovered that approximately one million Android devices became infected with malware that replicated streaming-TV apps. In a very sophisticated high-tech scam, this malware has been able to hack into and steal revenue intended for advertisers.

“Reduce, reuse, recycle” is the going green motto. Interestingly, as much as individuals are weaving more sustainable ways into their everyday lives, our most loved brands and products are also pushed by this unwavering action to be more aware of waste. As a matter of fact, businesses from every vertical are designating teams to reduce, reuse, and reevaluate their eco-friendly efforts and they have started green marketing.

One of the greatest changes—and challenges—to the future of digital marketing is the banishment of third-party tracking technology, which was a heavily relied-on method for targeting ads to possible customers. As third-party data is phased out, marketers must turn to first-party data as the foundation for their strategies. And this is good. If you own a business, you may well wonder (as many others are) how you can make this transition “from third-to-first.”

With the COVID-19 pandemic, the ways in which customers browse, shop, dine, and interact and transact have changed. This meant businesses needed to change how they operated. A lot of changes mean there’s a lot to remember. One online strategy that business owners may have neglected to remember is their social media strategy. And more to the point: avoiding mistakes in their social media strategy.

Did you ever receive a notification letter pertaining to your business that was not a “thank you” card or commendation? You know—the bad kind. It may have been from the collections department of an agency about unpaid bills. Or, maybe it was a legal notice of some kind. Either way, notifications like these translate into warnings. Guess what? Google My Business (GMB) now has its own kind of warning. Find out how to avoid being warned.

Have you heard about NFTs? You're probably asking: “What are NFTs?” It is an acronym for “non-fungible tokens” which are trending like crazy in today’s news that involve the seemingly opposite sectors of blockchain technology and art collecting. Seriously. Read on for some further explanations…

While there’s a lot of coverage around NFTs (non-fungible tokens), this is still a relatively new development in mainstream marketing. All of this can get us thinking of what may be possible in the event NFTs increase in adoption and value. (Bloomberg has already assessed the NFT market at $ 1 billion—one indication of its rapid success.)