Agency Blog

As the cases of COVID-19 continue to be contained, and more businesses and stores are opening up, e-commerce and businesses that have ominchannel presence should focus their attention on this Tuesday and Wednesday, June 21 and 22—Amazon Prime Day. This year, Prime Day may well be like any other.

This week, Google began its release of a new core update to its algorithm—and another one will be on its way next month. What is involved with these month-to-month core updates, and what should local businesses be aware of?

As the COVID-19 pandemic swept the nation one year ago, businesses operated under many restrictions. Banks were no exception. Hours were limited, as were the number of people allowed inside at one time. It was time-consuming and frustrating. As a result, many people chose banking via artificial intelligence (AI) as a more convenient option. And although the pandemic has slowed, the partnering of banking and AI has gained—dramatically.

In March, Google made news with plans to eliminate third-party tracking technologies out of concern for user privacy. Third-party tracking technologies, however, had been a long-standing marketing staple for targeting ads to customers. These changes have brought more changes, one of which is the proposed solution known as “FLoC.” And not everyone is happy about this possible solution.

As the cookie has basically crumbled (literally and figuratively), and Google Chrome’s decision to eliminate all behavioral targeting, marketers are scrambling for a solution to their ad targeting woes. So, while some are stymied, leading brands are using this as an opportunity to renew and reset targeting techniques. One strategy has been the revival of the long-thought dead practice of contextual advertising. Have you ever seen a banner ad for a related product or service while visiting a webpage? If so, then you have experienced what is known as “contextual targeting.”

Apple has announced changes to how data is tracked, impacting advertising and conversion tracking. Facebook has issued an explainer for how advertisers and developers can prepare...

If you advertise via streaming television, be on the alert. It was recently discovered that approximately one million Android devices became infected with malware that replicated streaming-TV apps. In a very sophisticated high-tech scam, this malware has been able to hack into and steal revenue intended for advertisers.

“Reduce, reuse, recycle” is the going green motto. Interestingly, as much as individuals are weaving more sustainable ways into their everyday lives, our most loved brands and products are also pushed by this unwavering action to be more aware of waste. As a matter of fact, businesses from every vertical are designating teams to reduce, reuse, and reevaluate their eco-friendly efforts and they have started green marketing.

One of the greatest changes—and challenges—to the future of digital marketing is the banishment of third-party tracking technology, which was a heavily relied-on method for targeting ads to possible customers. As third-party data is phased out, marketers must turn to first-party data as the foundation for their strategies. And this is good. If you own a business, you may well wonder (as many others are) how you can make this transition “from third-to-first.”

With the COVID-19 pandemic, the ways in which customers browse, shop, dine, and interact and transact have changed. This meant businesses needed to change how they operated. A lot of changes mean there’s a lot to remember. One online strategy that business owners may have neglected to remember is their social media strategy. And more to the point: avoiding mistakes in their social media strategy.