Agency Blog

If the year 2020 revealed anything, it was our ability to adjust and adapt to sudden changes. Because of the COVID-19 pandemic, many people had to work remotely. Businesses everywhere shut down, some permanently and others temporarily. Local businesses that managed to survive are perhaps the strongest examples of how to adjust and adapt. And much of their survival was due to digital marketing.

The infamous year of 2020 is over. While issues of last year – particularly COVID-19 – are still present, 2021 can be seen as a sign of change. Change is happening everywhere – especially on Google. This means that businesses must be in-step with those changes. Having an inside track on the most effective search engine optimization (SEO) trends is crucial for businesses to stand out and get noticed.

Here are three effective tactics that will help make the most of your business’ digital marketing efforts. Think of them as "New Year's Resolutions" for digital marketing.

“Is my business considered essential?” That is a question many of our franchise clients asked themselves. One answer we heard, “Well if Burger King is considered essential, we are too!”

In the episode, “EGC’s Google and Digital Analytics Training,” Jim Pasqualone, Director of Digital Growth at EGC Group, walks us through the key aspects of Google Analytics and explains how this invaluable tracking and reporting tool is critical to gauging your business.

In the episode, “Looking Ahead to 2021,” Nicole Penn, President of the EGC Group, presents an enlightening marketing strategy for businesses to plan for in 2021. This informative session outlines 10 key trends to put on your watch list for a successful year ahead.

A few days from now – November 28 – is the tenth anniversary of Small Business Saturday. It’s also the first time COVID-19 will be a factor to be mindful of on this day that celebrates local businesses. This year will be a challenge, particularly with the dramatic increase in diagnoses of COVID-19 cases. If you own a local business and planned on placing the “Shop Small®” badge on display on November 28, be prepared to adapt to a different experience than in the past.

QR codes – first a hit, then a miss, but now...

The QR code has had an interesting journey. Invented in 1994 by Masahiro Hara for the purpose of tracking vehicle manufacturing, QR codes made their way throughout the world and were considered hot technology 10 years ago. Then they fell out of use because the app technology provided by smartphones at that time made scanning these codes awkward and clumsy. But things change, and not too soon.

Amazon has revolutionized the world of buying and selling. From providing products (and convenient perks) to customers who are registered with Amazon Prime to technological breakthroughs of delivering said products via drone technology, Amazon is always advancing, and the most recent advancements were additions and changes to its ad platform. A couple of years ago, Amazon’s place in digital advertising was strong. Today, it is beyond strong.

There is no rest for anyone in healthcare. Doctors, nurses, medical assistants, and every other healthcare professional are busy managing in the thick of the pandemic, in addition to aiding other illnesses and injuries. And as patients have many options available to them – hospitals, private practices, and urgent care centers, among others – the competition in the healthcare sector is on the rise. How can one practice stand out over another? How can patient conversion be maximized in healthcare marketing?