B2B

Our Inbound Marketing Team engages both new and current customers to keep your brand firmly top-of-mind.

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We are experts at generating brand awareness and driving B2B leads. EGC’s B2B services run the gamut from helping companies refine their positioning and messaging, to developing automated email workflows, to creating content to draw prospects in. For all of our B2B clients, our goal is to position them as industry thought leaders to “earn” the trust of their prospects. We do this in a variety of ways: creating content that is driven by SEO insights, keeping them top-of-mind with industry press, and ensuring their individual websites are continually updated with new and relevant content. We’re particularly proud of our ability to push the envelope on the creative side in a space that often feels void of fun and personality. Our in-house content studio provides a turnkey solution for podcasts and CEO videos.

Learn how EGC can help you grow your business and increase leads.

  • Services/Expertise:
  • Brand Strategy and Messaging
  • Inbound and Content Marketing: Blogs, Whitepapers, Podcast, Videos
  • Search Engine Optimization (SEO) Services
  • Consumer Research
  • Email Marketing and CRM
  • Account Based Marketing
  • Customer Testimonial Videos
  • Direct Mail
  • Reputation Management
  • Paid Search
  • Social Media Marketing
  • Web Development
  • Video Production Services
  • Public Relations
  • Performance Matters:
  • Increase Organic Website Traffic
  • Increased Leads
  • Lower Cost Per Acquisition
Quick Study SLG Rebrand Satellite Logistics Group (SLG) is a global services provider to the beverage industry. As SLG began to evolve from their roots in logistics into a more comprehensive solutions partner that offered asset tracking and business intelligence, they hired EGC to help communicate this transition to customers and prospects. We modernized their look, and branded each of their services in a related way under an SLG umbrella. This update reflected the turnkey simplicity a client experiences with SLG.
Quick Study Getting Attention in the C-Suite API wanted to start a conversation with decision-makers at the world’s largest airlines about crew logistics. To make sure they took API’s call, EGC designed a high-impact direct mail program to help warm these prospects up to the value API could offer. We sent airline executives this message in a bottle describing how API could ensure their crews would never be stranded. We created NoMoreStrandedCrews.com, where recipients would find fast facts about API’s benefits as well as several key credentials that established legitimacy and trust, and worked to secure the first meeting.

Work we Heart

SLG - EcoBev High Impact Mailer
EcoBev High-Impact Mailer DIRECT MAIL When a brewer discovers a situation that requires a full recall of their product, they need to move it quickly, and be certain it is properly disposed of. This is the solution EcoBev provides. Many brewers don’t know whom to call when a crisis situation arises. Our job was to let a select group of C-Level people at U.S. breweries and importers know that EcoBev can help them in these times of urgent need. We created a high-impact direct mailer to communicate this message in a memorable way, and help EcoBev stay top-of-mind. View Work
Thompson Reuters - Welcome to a New Age of Discovery
Welcome to a New Age of Discovery PRINT | OUTDOOR EGC helped launch Thompson Reuters newest legal software, eDiscovery Point, with a disruptive campaign that really set them apart in the legal landscape. (Vikings always help.) View Work

Brands we’ve built upon

SLG
Thomson Reuters
Canon
Gerber Finance Inc
Long Island Temps
EcoBev

Relatable Reads

Interactive Content in 2020
Posted by Angela Mertz
Interactive content is the most effective means of introducing a brand to an audience. The intro of interactive content bridges the gap between ads and audience.
View Article
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