Think of the last time you were cold-called: Out of nowhere, someone you don’t know wants to talk to you about a product you’re unfamiliar with, to satisfy a need you might or might not have. It’s hit-or-miss (at best).
Now, consider the process you go through as a customer. You research different solutions, find a brand you
It’s the process your customers want to go through, too. With inbound marketing, you provide that process.
Inbound marketing attracts customers, as opposed to shouting at them. It works by providing information that addresses their pain points and keeps your brand top-of-mind.
Satellite Logistics Group of Houston, TX hired EGC Group as Agency-of-Record in 2016 to help them refresh their brand identity, and develop a sophisticated new marketing strategy.View Full Story
To help Thomas Reuters get the attention of busy lawyers who already signed onto competitive platforms, EGC built a two-phased effort starting with a teaser campaign that focused attention around the pain points that existed with the current competitive software options.View Full Story