Storage facilities abound throughout the NY metro area, so how could EGC client Storage Deluxe possibly stand out and get a competitive edge? The answer was a new, integrated campaign: "Deluxe Accommodations for Your Stuff". The campaign goes beyond the typical "low price" message to tout the benefits of affordable, spotless, climate-controlled facilities, 24/7 security, and an approachable, helpful staff. Starting with print ads, the campaign expanded to use online media and outdoor advertising to inspire several amusing YouTube videos. The result? Storage Deluxe received a 200%+ year-over-year increase in leads.