Optimum Lightpath, a division of Cablevision, offers an advanced ethernet network to businesses in New York and New Jersey. They are constantly expanding into new business districts and quick awareness is essential to their success. So theEGC marketing strategy was to create a television commercial accompanied by an aggressive outdoor campaign, which included signage at Madison Square Garden, as well as other effective forms of visual advertising. The media campaign has significantly boosted brand awareness of Optimum Lightpath, paving the way for the sales force.