$16,000 industrial garment printers exist for one reason and one reason only: to start or expand a profitable T-shirt and garment printing business. EGC quickly seized on its market research and just as quickly created an aggressive marketing campaign for Brother International's Industrial Products Division (IPD) and their GT-541 garment printer. Using cost-effective TV advertising and Print Ads aimed at entrepreneurs, the ads hammered home the "start your own business" theme. The result? Ringing phones closely followed by ringing cash registers.

GT-541 TV Spot

GT-541 Print Full Page / Third Page Ads

GT-541 Online

  • with sales reps reporting receiving more calls
    in one day than in the entire previous month

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  • New campaign created