Are you a fan or know a fan of the popular TV series 'Project Runway'? Good. Then you've seen Brother sewing and embroidery machines in action. That's because EGC seized the day through creative marketing and brokered a deal to feature Brother machines on this show. Then, EGC worked closely with Brother to develop a line of 'Project Runway' licensed and branded machines. They were introduced during the show’s fourth season with TV advertising, online advertising and print advertising as “The Hottest New Models to Ever Hit the Runway”. The result? 2 million people see a Brother machine each week, and nearly 200,000 'Project Runway' sewing machines were sold in 2010.