Inference Data, a leading data services provider to lawyers, needed to make their new e-Discovery software stand out in a crowded marketplace. EGC conducted marketing research to better understand the market, competitors and target audience. Armed with insights, EGC then created an award-winning marketing campaign that spanned many forms of media advertising including print, collateral, direct mail, webinars and an engaging, content-rich website design. The result? Inference had to expand to accommodate the influx of new clients.