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    granite transformation



    Setting the trends rather than jumping on them.

    Granite Transformations was evolving, and looking to establish trendsetting design creds while hanging onto their reputation for affordability.

    To say it with a splash, the brand tapped HGTV’s power couple, Tarek and Christina El Moussa, who are famous for remodeling on-trend and on-budget.  EGC cast them in an integrated campaign that is now helping redefine Granite Transformations as the brand that sets the trends, not follows them.