Students love the personal attention and caring, nurturing atmosphere they get at Dowling College. Unfortunately, these powerful inducements had not been communicated in Dowling's recent marketing efforts. Focusing on brand image, EGC changed all that by putting them center stage in an integrated campaign with print, broadcast and online advertisements that strongly branded Dowling College as the "Personal College". As a result, Dowling’s first Open House was a complete success and enrollment is up!