CARCO Group, Inc., had 30+ years of success conducting background investigations, but was losing new business to competitors with newer, sleeker images. So EGC did some marketing research of its own, and implemented a successful image fix via a logo refresh, content-rich website, and new collateral materials. EGC advertised a new product launch geared to a previously untapped market of small and mid-sized organizations. New clients took notice and dozens of major national companies contacted CARCO within the first month of the ad campaign.