Vaughn College offers students an empowering curriculum to prepare them for the careers of tomorrow. Most of their classes are in the fields of aeronautics, technology, engineering and management.
So, Vaughn asked us to create a disruptive campaign that was as distinctive as the courses they offered. The goal was to drive more visits to their open house, than in the previous year.
Our idea was based on a concept that featured real students boldly challenging their future, because they know the education they will receive at Vaughn will help make them - Be Futureproof.
In a dynamic style, personalized to each individual’s own story, we created Subway posters, Bus Kings, TV and radio spots as well as a full digital program featuring social media video, remarketing banners, email campaigns, and a landing page for users to register for the open house.
The results of the campaign are impressive so far, with online RSVPs for the Open House up dramatically and overall RSVPs far surpassing last year.