Aliases: Steve Jobs Jr., Stever, Little Comanchero
What exactly do you “do” at EGC?
I work on everything that is creative in the EGC–niverse. I also do stand–up.
What did you do before EGC?
I worked at Graham and Company Advertising on fashion brands like Garanimals. Before that, I led the creative department at Nikon USA.
Sum up your marketing philosophy in 50 words or less
You can’t just ask customers what they want and then try to give it to them. You need to go out on a limb and surprise them. Better yet, shock them. But always, always, always be grounded in a solid idea.
Why did you choose advertising as a career?
Because I was totally unsuitable for the military.
What do you do for fun?
I like to text while snowboarding. I'm also building a Princess Leia out of Legos.
What is the most surprising fact about you?
I own over $5000 worth of Star Wars Legos. But I guess that cat is already out of the bag.
Any partners, spouses or pets you want to mention?
I can have multiple spouses? Cool!