At The EGC Group, research is at the core of everything we do. We use a wide range of tools – in market research and industry research – to understand your brand, customers, market, competition, and goals. This, combined with positioning evaluation and preparation, ensures success.
The market research services of our New York ad agency, include:
Market, Sector, and Industry Research
Brand Essence and Positioning Evaluations
PRIZM Profiling and Prospect Targeting
Site Planning and Evaluations
Creative Response Mapping
Fast-Track SWOT and PEST Analyses