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consumer research

At The EGC Group, research is at the core of everything we do. We use a wide range of tools – in market research and industry research – to understand your brand, customers, market, competition, and goals. This, combined with positioning evaluation and preparation, ensures success.

Offline and online research services include: 

  • Prediction Modeling
  • Market, Sector, and Industry Research
  • Brand Essence and Positioning Evaluations
  • PRIZM Profiling and Prospect Targeting
  • Site Planning and Evaluations
  • Benefits Testing
  • Creative Response Mapping
  • Internet-Based Research
  • Fast-Track SWOT