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Five Part Blog Series - Advertising in Today's Economy.

Targeting Your Best Prospect.

In this, the fourth installment of our five-part blogging series, our own Rich D’Amico targets...well, targeting.

Rich has more than 35 years of experience in research, strategic branding, marketing and advertising and works diligently with all clients to help ensure we are reaching the right customers for all of our clients. His extensive background in developing new and sophisticated research, marketing and advertising strategies makes him the perfect candidate to wax poetic on targeting.

At EGC, targeting is a subject that is near and dear to our collective heart. Rich’s blog details the many benefits of targeting and, more importantly, how to efficiently deliver your message to the person or people who are most likely to buy your product, service or idea.

Click here to read his full blog.


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Tony Valado - Interactive Insider Interactive Insider

By Tony Valado

Welcome to the Interactive Insider. Each month, this column will feature news, information and advice regarding the world of digital technology and how best to use it.

 
Do you have the right mix?
(Weekly poll results)


The results of the September poll (“What percentage of your marketing budget do you spend online?”) were very telling in that there was no real consensus. Here is a quick breakdown: 60% spend 10% or more and 40% spend less than 10%.

Read more


Check out our Monthly Poll What do you think about the new Microsoft advertising campaign featuring Bill Gates?

Click here to read what EGC had to say on vanityfair.com.


The Fresh Report
Latest Trends in Marketing

Targeting your best prospects—in good times and bad, cookies sell

Advertising in Today's Economy: How to Emerge a Market Leader

Advertising in Today's Economy: Celebrity Guest Blogger Bob Phibbs
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