With Wall Street experiencing unprecedented uncertainty and financial institutions changing ownership and names on a weekly basis, Bethpage Federal Credit Union remains financially sound, customer-focused and poised for the future.

That’s why, during the height of this financial crisis, EGC and BFCU acted quickly to seize the opportunity for Bethpage to shine as a safe, secure financial institution in which Long Islanders can put their trust and their money.

During the last week of September and into early October, Bethpage increased its print media schedule significantly. The advertising, which focuses on the themes of trust, stability and comfort, remind potential members that there is a safe harbor for their finances, even in trying times. EGC also worked with BFCU to extend the flight of a stability-themed radio campaign that was scheduled to end its run.

By forging ahead with Bethpage’s positive message amid the media coverage of the country’s financial crisis, our goal is for the increased ad placement to help Bethpage solidify their position in the marketplace as a secure bank, regardless of the economic climate. While many financial institutions are cutting back on advertising, Bethpage is increasing their placement, helping to show their stability and confidence in this market and reminding Long Islanders that when you bank at Bethpage you are banking among friends, and with a peace of mind that’s hard to come by these days.

Click on a print ad to enlarge.

About Bethpage Federal Credit Union:
Bethpage Federal Credit Union, a full-service financial institution, is committed to providing its members extraordinary value and service. Headquartered in Bethpage, Long Island, they have assets of over $3 billion. BFCU has been a valued client of EGC since 2006.