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PROJECT SPOTLIGHT:
Inference Data Print Campaign

Our challenge was to develop a strong brand personality for a client in a very crowded category: e-discovery software for legal review.  EGC created a simple yet powerful “flying documents” graphic symbol that cut through the clutter and helped put Inference Data on the map.  Then, EGC created a groundbreaking print campaign that clearly and elegantly positioned Inference as the world’s most powerful, user-driven e-discovery software and creatively conveyed its advantages of empowering users through acceleration, prioritization and precision. Look for this exciting new campaign in Law Technology News, Law Firm Inc., Corporate Counsel and other outlets.

Click on a print ad to enlarge.

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Tony Valado - Interactive Insider Interactive Insider

By Tony Valado

Welcome to the Interactive Insider. Each month, this column will feature news, information and advice regarding the world of digital technology and how best to use it.

 
The Value of the Banner


I think by now we all know the importance and value of search. It is one of the closest things we can get to an actual sale in media. It is the whole theory that if they are searching for something in particular, a product or service, they are in the mindset of moving forward with their decision.

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