In response to the current changing economic climate, The EGC Group hosted an informative seminar on November 4th to provide clients with direction on how to market effectively, maintain profitability and grow market share.

The seminar began with The EGC Group’s President, Ernie Canadeo, who spoke about the importance of staying competitive and adapting to changing times. Dr. Pearl Kamer, Chief Economist for the LIA, reported on the current state of the national and regional economy, the economic challenges ahead, and how we can best prepare for the future.  Timothy Knight, Publisher of Newsday, discussed how Newsday and major media companies are dealing with the economic downturn and new products and initiatives that can help advertisers obtain better results from their advertising. Nicole Larrauri, Vice President of The EGC Group, gave an overview of marketing best practices today. Rich D’Amico, The EGC Group’s Brand Strategist, also spoke to the importance of brand focus, customer profiling and targeting. While the outlook for the economy continues to look uncertain, EGC is poised to help clients emerge as market leaders.