Google-killers?

May has been a pretty active month for online search. Two new “search engines” were released: one by an Internet powerhouse and the other by a mathematician. read more

At Your Service:
Why Service Matters Even More In a Tight Economy

You’ve heard it ad nauseum: “the economy stinks,” “business is horrible,” “no one is spending money right now.” So, as a business owner, what are you supposed to do?
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Making Green Marketing Connect

As a consumer or an advertiser, you can’t escape the growing trend toward green marketing. According to a new poll by MarketingCharts, approximately 71% of North Americans want to know about the socially responsible behavior of companies...
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Don’t Believe What You Hear—Direct Mail is Alive and Well

Online Media Daily recently ran an article titled “Direct Mail Doomed, Long Live Email,” predicting the death of direct mail at the merciless hands of the Internet. Citing a new report from research firm Borrell Associates, the article noted that spending on direct mail is expected to decline 39% over the next five years... read more