People in the Spotlight: Carly Israel

My name is Carly Israel and I am the latest addition to The EGC Group. A summer intern, I just completed my junior year at the State University of New York at Albany, where I am majoring in Business Administration with concentrations in both Finance and Marketing.

Students are strongly encouraged to obtain internships to enhance our chances of securing jobs after graduation in an increasingly competitive market, as well as to give us a solid foundation in a particular area of interest. I agreed that getting hands-on experience in the field I am studying was crucial, and I was fortunate enough to secure an internship at EGC.

Although I’ve been here only a few weeks, I have already learned a great deal about advertising and about working at an agency in general. The atmosphere here is great—everyone has been very welcoming, which I think is of the utmost importance for a newcomer. The staff has gladly answered any questions I’ve had, making sure I am confident in the projects I undertake and keeping me busy—something not all internships do. It has been reassuring to see how dedicated every member of EGC is to their work. At the same time, they make this a very fun and amiable environment to work in.

My first project here was very interesting. The task I was given was to take part in a mapping project. It required using the Internet to conduct a significant amount of research about a client’s competitors, including the names and locations of all the locations that sell competing products nationwide. Through this project, I’ve learned the importance of gauging one’s competition and the amount of research that goes into doing so.

Aside from that, I have gained a true understanding of the amount of time and work that goes into advertising—between research, strategic planning, production, media planning and everything else that takes place here. I’m also getting a solid grip on what I can expect as a member of the workforce…and I’m having fun!

I look forward to continuing my internship here for the weeks to come and am confident that this opportunity will help me succeed in the advertising field.