A Facebook page is a Facebook page is a Facebook page, right? Well, not exactly. You see, any business can start their own Facebook page and put messages on the wall, get fans and communicate with their fans on Facebook. But in doing this, are you really harnessing the power of Facebook to immerse people into your brand? Maybe not. You see, Facebook allows you to build pages that go beyond the templates they offer. It allows you to break the mold and really create your brand on Facebook. Companies are starting to take advantage of this option, but you would be surprised by how many are not. It really makes the user experience much more exciting on Facebook. The great thing is that you still have the wall and you still have all the tabs you did before.

What does this mean for companies? You can build more enriching experiences and engaging content that motivates your fans and gets them to interact with you. Take, for example, the Brother Sewing Facebook page. EGC Digital created a page where Brother fans can upload their sewing and embroidery creations that were done on Brother sewing machines and share them with the Brother Facebook community. It adds another dimension to Facebook that wouldn’t necessarily be as easily created.

There are other great examples of immersive Facebook pages out there. Coca Cola, Starbucks and Sears all have very interactive Facebook pages that capture their fans’ attention and immerse them into their respective brands. Creating Facebook brand immersion pages is an important step to creating an overall experience within Facebook that further engages customers and fans. It is something that you should consider, and if you have any questions, feel free to reach out to us.

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