EGC creates its first campaign for new client Site For Sore Eyes, branding the 38-store California chain "The Eyewear Boutique."

Since forming the partnership in August, we have kept busy researching the stores’ target customer and developing a new strategy to better position Site for Sore Eyes as the only choice for customers seeking good value on high-quality eyewear and eyecare products.  With this refined strategy in mind, EGC developed a new creative campaign to launch in 2009 to help promote the value-meets-style positioning.  The campaign, which will be seen online and in print, as well as heard on the radio, will also be supported with in-store signage, a revamp of the Site for Sore Eyes website, direct mail and the development of a new CRM program.

EGC had the opportunity to join the Site for Sore Eyes franchisees and present the new concept at Emerging Vision’s Annual Meeting in Cancun, Mexico.

In addition, we have been working with all store owners to manage innovative and low-cost ways to market the stores, including placement on social networking sites, involvement in websites that review retail stores in the San Francisco area, and aggressive word-of-mouth marketing tactics.  As we look toward a difficult year for retailers in 2009, EGC will continue to work closely with the Site for Sore Eyes advertising committee and store owners to tailor messaging and media to help insure we are reaching the right audience with the right message. Of course, the end goal is to ultimately increase store traffic and sales.