The EGC Group recently signed an agreement with Vocus (the world’s most advanced and easy-to-use software application for public relations and media reporting management), to better service agency clients. Vocus allows for quick and easy consolidation of PR efforts which includes an expansive media and reporting database, the ability to reach editors on a highly targeted level, distribution of press releases and news, and a monitoring service for traditional and social media. EGC’s clients all benefit from this new service via increased media coverage, awareness and results.

Of most interest is the ability to monitor social media sites. With Vocus, EGC now has the ability to monitor blogs and online conversations about clients on sites such as Twitter, Technorati, Digg, Delicious, YouTube, Flickr, and Facebook Group Pages.

“Leveraging a technology like Vocus will be a great complement to EGC’s client services,” said Carolyn Woodside of The EGC Group. “Vocus will help us to stay on top of social media conversations in virtually any platform that may impact our clients’ reputations. Overall, it will help us see the impact of our PR and Marketing strategy for our clients.”

There are many options for customized reporting within the software to evaluate the impact of PR and Marketing efforts. Using dozens of real-time charts, online conversations about one’s brand can be analyzed and compared with competitors. Reports can also be manually generated to see if the discussions are positive or negative. There is also the ability to monitor competitors as well—to know who is being discussed the most.

Vocus maintains a searchable database of media coverage and delivers clippings from virtually any print, online and broadcast monitoring service. This feature makes Vocus software the only product with integrated news management capable of receiving electronic news clips from multiple sources, including Vocus News-On-Demand, BurrellesLuce, VMS, and many others.

Like The EGC Group, Vocus has received many notable awards for their achievements, such as being named an Inc. 500 Company, an Upshot 50 Leader in Marketing Technology, and one of Forbes’ 2009 Fastest-Growing Tech Companies, to name a few. Vocus is sure to advance the PR and Marketing client service provided by The EGC Group.

back to homepage