North American Partners in Anesthesia (NAPA) knew just who to turn to when they needed to launch a new brand identity. After naming The EGC Group their Agency of Record in 2008, NAPA contracted EGC to develop a new website that would help position them as the progressive leader in the field of anesthesia. EGC embarked on the task of bringing other NAPA marketing materials in line with the look of the "new NAPA."  This included revamping recruitment ads and the NAPA PowerPoint template to reflect the new look of the brand, as well as developing trade show materials that brought the look of the brand to life.  Working closely with NAPA to convey the key brand attributes in just a few short points that can reach a busy trade show attendant, EGC developed an 8' trade show booth and three trade show banners for use in the many shows NAPA attends during the year.  As EGC and NAPA move their strategic partnership into 2009, EGC will continue developing recruitment marketing efforts for NAPA, work to increase conversion of leads obtained from marketing efforts, and manage a number of Web 2.0 initiatives to keep the NAPA website an updated, relevant source of anesthesia news and information.