The month of July continued to see Michael Jackson reigning over search activity, while ESPN made the news in ways they didn’t want to.

Michael Jackson
Michael Jackson remained the top-searched term online as people tried to find information about his memorial services and updates on the investigation of his death. He continued to be a phenomenon online for search engines and news sites.

ESPN in the News
While ESPN prides itself for reporting on everything in sports, it was caught in a tidal wave of interest because of one of its reporters being photographed naked in a hotel room. Erin Andrews jumped to the second most searched online term as people looked for more information and the pictures, which were published by several media outlets.

Huge Percentage Increases
The largest swings in traffic were attributed to the death of Shane Carwin, the UFC fighter; Hailey Glassman, new girlfriend of Jon Gosselin from Reality TV fame; and the Orange Country Fair 2009. Oh, and if being the top search term weren’t enough, the Michael Jackson Memorial was one of the top fastest growing searches.

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