The heightened visibility and increased community awareness inherent in a live event appearance, particularly a mass gathering event, serves to solidify your direct connection to the consumer in a totally controlled environment. 

As you choose an event to become associated with, a big part of that process is how your company will appear to the customer/consumer and be represented among the other event elements involved.  This is where control of the environment begins, with a conscious decision to be among the specific attractions, exhibits, entertainment and other sponsors at the event.  Of course this is even more significant and exciting if the event is “cause related” and you’ll be perceived as supporting that “cause” and making a true connection with its followers.

Once you have made the participation decision, you can concentrate on your method of interaction with consumers.    Are you sampling on site, giving away a coupon, gathering names and e-mails for a database and giving away prizes?  Any of these efforts can give you the direct contact you need to leave a terrific impression on your target as long as your “brand ambassadors” genuinely interact with the customer.   This integral group of staffers can build a connection in the consumer’s mind between your organization, the sponsorship you’re involved in, the event and/or cause. This connection can be used to win a larger share of the target market and retain them longer. 

EGC Event Marketing Sponsorships provide a range of ways for you to make a lasting connection:

• Begin or Continue a Dialogue with Consumers.  Sponsorships can be great conversation starters on two different levels.  Through participation in on-site events they can allow your company to interact with your core demographic to get an even clearer picture of their needs.  Also, and of equal importance, the right sponsorships and event affiliations can generate that elusive “street noise” or “buzz” we often hear.

• Create and Maintain Top-Of-Mind Awareness.  By insinuating your company into the daily lives of the consumer you position yourself in their minds as a partner and someone aiding them in their enjoyment of life and the activities that are important to them. 

• Help you win the customer loyalty battle. Our goal is to provide your product or service an entrée into not only the minds of consumers, but their hearts as well.  The public's loyalty is a hard-won commodity. Imaging your company with lifestyle activities and causes that really mean something to your core demo is a major weapon in the battle.

For more information on how an EGC Event Sponsorship can help you connect with your core demographic, contact Len Rothberg.