EGC Creates Big NJ Presence for Optimum Lightpath

The Assignment: Create a big presence for Optimum Lightpath in the critical New Jersey business market. Communicate that Optimum Lightpath empowers and enables smart businesses.  

The Solution: Big, bold three-dimensional billboards combined with effective placements in the most trafficked portions of Northern New Jersey.  

The Result: The campaign may be new, but many NJ commuters have already reported noticing these smart, impactful billboards.
 
Associate Creative Director Rich DeSimone comments: “Like any good billboard, we want viewers to look twice. By breaking the boundaries of the board and creating the illusion of peeling paper, we get them to look, read and absorb. That’s the idea, isn’t it?”

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