February 2006
Dorsey Business Schools Names The EGC Group Agency of Record

The EGC Group has been named the agency of record for Dorsey Schools, a five-campus chain based in southeast Michigan. In addition to a total re-branding, EGC has implemented an online pay-per-lead program as part of a Web site redesign. EGC has also developed a new logo and collateral materials for the chain, which has over 800 students. Dorsey selected EGC based on its reputation for effective admissions marketing programs.