EGC Launches Successful Campaign for Leading Pharmaceutical Company

EGC is proud to showcase the work we’ve done with Fougera^®, the generic topical manufacturer of choice for customers nationwide. In late February, Fougera^® launched Imiquimod, a cream used to treat certain diseases of the skin. This medication is an integral part of the Fougera^® product line and was set to be the largest launch for the company in years. EGC was tasked with developing a comprehensive launch plan and designing the creative to announce the big launch. We decided that we had to make our announcement in the biggest way possible. There was no bigger way to say it than to declare it loud and clear: “I’m Here”. As fortune would have it, “I’m” became the perfect mnemonic fit for Imiquimod and when combined with Fougera’s signature yellow, a powerful introductory message worked in harmony with a powerful branding symbol.  All in all, the cornerstone of a hugely successful introductory campaign: Im Here—Imiquimod.

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