EGC Announces Exciting Changes and New Digital Products:
Social Tracking and Consumer Insights

In keeping pace with the changing media market place, The EGC Group has enhanced the digital department. EGC Digital will be run by Vice President Tony Valado, who most recently served as EGC’s Digital Strategist after years of working on global digital business at leading digital firms. The goal of EGC Digital, staffed by marketing experts who also possess a keen understanding of digital technologies and best practices, is to allow all clients to fully master the ever-changing and growing digital marketplace.

As one of the first regional agencies to truly realize the importance of the digital space, The EGC Group has operated with a digital department since 1997. As digital media and marketing continue to grow in their importance as a critical part of every advertiser’s marketing plans, EGC Digital aims to provide a unique mix of digital specialists who are also marketing experts. The mission of EGC Digital is for marketing experts who understand the theories and best practices behind integrated marketing to deliver cutting edge digital technologies and best practices to clients, delivering every client a fully integrated, seamless marketing plan.

In addition to the services EGC Digital has always provided clients, including online strategy, display advertising, search engine marketing, digital design, social media, research and eCRM, the launch delivers several new offerings including Social Perception Insights^SM and EGC Consumer Insights^SM.

Social Tracking investigates the perceptions of your brand in the social medium. Using a proprietary combination of tracking methods, EGC Digital can provide you with an understanding of your brand’s needs in the social networking arena by providing you with a full report of all brand mentions across the internet, coupled with direct research garnered from social networking sites.

EGC Consumer Insights^SM will allow advertisers and brand owners to get a true understanding of who your customers really are. Using the EGC Consumer Insights™ study methodology, which includes proprietary research techniques and distribution, EGC Digital can uncover the most relevant and important insights of your customers, helping you gain a better understanding of who they are and what they want, thus positioning you for ongoing success. 

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