Google Gets a Jolt of Caffeine
 If you went to the Google Caffeine beta page, you would notice that Google posted a message:
“We appreciate all the feedback from people who searched on our Caffeine sandbox. Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
The first question you probably have is, “what is Google Caffeine?” Well, Google Caffeine is the next generation of Google search. Google is rebuilding their entire infrastructure, which essentially would make Google new again. The change would be similar to upgrading from Windows XP to Windows 7. Why is this important? Because Google is making their engine smarter, which will probably make it more relevant. This change is a big one in the evolution of search. The introduction of Bing was a big step in this evolution, and now Google is keeping pace, which is ultimately great for customers, as it ensures search will only grow to be more relevant.
However, don’t get too excited yet. These changes likely mean other changes that have unintended consequences… or in Google’s case, intended consequences. Google’s change may actually alter the search landscape in terms of search engine optimization. You see, these changes will alter the algorithm of how websites are indexed. Google is always trying to stay ahead of people/companies who “game the system” or play in “gray areas” in an effort to increase a website's search results. The changes to Google might just drop your listing if you aren't doing SEO properly. If you are using the tried and true method of good content and proper linking strategies, you have little need to worry. However, if you’re doing other things that are considered to be in the “gray areas,” you have no guarantee that the new Google will appreciate it. The full roll out probably won’t happen for awhile, but it’s coming… so make sure you’re doing your SEO the right way.
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