The EGC Group and VerticalResponse, Inc. Partner in Providing Integrated CRM & E-mail Marketing Services
New York – August 11, 2009 – The EGC Group a leading marketing and advertising agency has announced a strategic partnership with VerticalResponse,Inc., a leading provider of on-demand e-mail marketing, online survey and direct mail solutions.
 The new partnership provides EGC clients with an enhanced suite of award-winning tools that make e-mail marketing and direct marketing campaigns more successful. EGC clients can access web-based e-mail marketing templates and CRM tools via an easy-to-use online platform. For clients who wish immediate access to the their campaigns, the partnership allows for immediate and detailed reporting access.
"E-mail and direct marketing has been an increasingly important trend in today’s economy” said Ernie Canadeo, President of the EGC Group. "The EGC Group and VerticalResponse both understand the importance of advertising that is trackable and results-oriented. EGC’s partnership with VerticalResponse is another example of how EGC integrates direct marketing, interactive marketing and e-mail marketing into a total marketing solution.”
Dealer and Franchisee Access to E-Mail Marketing Tools
A core client base of The EGC Group includes brands sold through the independent retail network/franchise groups. This new partnership solves many problems that brands experience in having franchisees/dealers adopt e-mail and CRM into their marketing campaigns. Since there is a portal that includes corporate-approved templates, franchisees and dealers can participate in campaigns that are consistent with brand guidelines.
Many independent retailers and dealers previously sent e-mails from their own mail system/ISP, resulting in SPAM issues where e-mails don’t get through to their customer. Since VerticalResponse uses the most up-to-date methods in the industry to authenticate client mail, e-mail delivery rates are consistently higher.
Clients have immediate access to the results of the campaign – including opens, clicks, bounce backs, unsubscribes, and purchases. Campaigns can be optimized, changed and responded to on a real time basis, and the EGC account team can work with each client and user to ensure the best campaign possible.
All of this resides on a user-friendly platform that is offered on a pay-as-you-go-basis, so no long term contracts are needed.
"We’re excited that the partnership with the EGC Group will provide small businesses and franchises with a higher level of visibility into the success of their advertising and communications through reporting on email deliverability rates,” said Janine Popick CEO of VerticalResponse. “We’re also removing a huge hurdle for small businesses by offering templates for their marketing collateral, saving them both time and money.”
About VerticalResponse
VerticalResponse Inc, is a leading provider of self-service e-mail marketing, online surveys and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed e-mail campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.
About The EGC Group
The EGC Group is a full service integrated marketing agency based in Melville, New York. It was formed in 1985 and is ranked one of the Top 350 Advertising Agencies in the U.S. by Advertising Age, Best Advertising Agency by LI Business News, and is a recent honoree among Inc. 500 l 5000. The company’s clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.
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