With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend. The EGC Group has prepared an extensive report on the top trends of the season, including tips for your digital marketing campaigns:
- The "nonline" shopping experience
- The evolving nature of Black Friday
- Conversation and social promotion
- Multi-screen use (with a case study from Gap)
- Email and eCRM
Through proprietary research conducted at The EGC Group and data from leading retail and digital authorities, the 2013 Holiday Marketing Insights offer actionable steps for making the most of this shortened season.