New Clients, New Opportunities

• D'Addario & Company, Inc., the recognized leader in the manufacturing of bowed and fretted-instrument strings, reeds, drumheads, drumsticks, percussion accessories, and guitar accessories, under the brand names D'Addario, Rico, Evans, Pro-Mark, PureSound, and Planet Waves, respectively, has named The EGC Group as Agency of Record. The EGC Group is charged with the strategic planning, creative development and integrated communications planning for D'Addario guitar strings, Evans drumheads and accessories, Pro-Mark drumsticks, and PureSound percussion accessories.The win came from a competitive agency search with agencies around the country. For more information, read here.
   
• P-touch^®: EGC has been engaged by the Business Machines Group (BMG) at Brother International to handle the creative development and media buying and placement for their 2011-2012 P-touch^® campaign. The national campaign, which will focus on the versatility and durability of the P-touch^® product lineup, will include both online and offline media, web videos, in-store materials, and more.
   
• Competition Automotive Group: Competition Automotive Group, a leading Automotive Dealer Group with six locations throughout Long Island, has named EGC as Agency of Record. EGC will be responsible for consumer research, strategic planning, media buying and creative development for online and offline marketing efforts. In addition, EGC is planning a significant social media and customer referral program.
   
• Holiday Organization: The Holiday Organization, one of the nation's premiere real estate development companies with residential and vacation properties built and managed throughout New York, New England, Pennsylania, and Florida, has named The EGC Group as its advertising agency of record. EGC’s responsibilities include the creative development of marketing communications materials, including television, print, website, digital and social media, as well as media planning and buying, for various properties including their newest – the Hamlet Estates at Saint James, Country Woods, and the soon to be developed communities at The Colony Preserve at Shirley.
   
• Quad Schools: EGC has been awarded ongoing Digital Marketing Contracts for several of Quad Colleges, including Trillium College in Canada, Dorsey College in Detroit, Michigan, Star Career Academy in NY/NJ, and the Swedish Institute in Manhattan. As part of this engagement, EGC is optimizing several of the Colleges' websites through a mix of Search Engine Optimization (SEO), Paid Search Programs (SEM), Content Development and Distribution, and social media.