Inside Three Brand Immersion Social Media Experiences

Like most people, companies and brands, you probably have a Facebook and Twitter account, as well as a YouTube page. But do you have a brand immersion page...? The question you have to aski is – are your pages and the experiences that your fans, followers and watchers have there – brand immersive? Visit our Facebook page to see how each one of these brands deliver a brand immersive experience across multiple social platforms to their customers every day.

Brand immersion is more than a buzz term. At its core, brand immersion is the act of engaging with your customer on an emotional level…infusing your brand into their lifestyle. Sounds like a big charge, right? With the proper planning and staffing, it doesn't need to be. So how do you do it?

Start by developing content that your core user will find useful to THEIR lives. Make it engaging and interactive – ask for engagement and response from your followers. Deliver it within platforms that make your customers feel 'welcome' in the personality of your brand – they should look and feel like your website and your other existing messaging platforms.

For all of this hard work, what will your brand get? If you're successful, like EGC clients Brother International, Storage Deluxe and London Jewelers, you will see that – over time – you grow an engaged base that will provide a real look into the hearts and minds of your core customer base.