Windows Phone 7 – Apple Beware?

Microsoft launched their Windows Phone 7 platform last week in Barcelona, Spain, and if what they showed is any indication, they are playing for keeps. Windows Mobile currently ranks third behind Research in Motion’s (RIM) Blackberry and Apple’s iPhone. However, with the release of the new Windows Phone platform, there is widespread speculation that Microsoft can take back the number two spot from Apple.

Microsoft has a stronger position over Apple when it comes to the adoption of technology, simply because the majority of businesses use Microsoft products, including Microsoft Exchange. It is easier for businesses—and ultimately their employees—to adopt software that is compatible with their current systems. The problem for Microsoft when it comes to mobile phones has always been that their user interfaces have not been as easy to navigate as others, like Apple’s iPhone, which revolutionized mobile interfaces. However, Microsoft has realized the importance of mobile in the company’s future, and has rebuilt the platform from the ground up. Focusing on integration with social networking, Xbox and its Zune music player, Windows Phone 7 has the trappings of being a real player, even possibly on par with Apple’s iPhone. All this being said, until we actually get to play with it and use it we won’t know for certain… but we’re excited to try it, and once we do, we’ll let you know what we think.