The EGC Group's Digital Team Expands Again with Addition of Search Marketing Specialist

New York – Today, more and more consumers rely on search to look up products, brand names and services via search engines. As search marketing continues to grow in 2010, The EGC Group remains at the forefront and has met the search marketing needs of our clients and their potential customers. To supplement that effort, EGC Digital has added Anne Chen, Search Marketing Specialist, to the Search and Digital Team.

With the aid of Anne’s expertise, EGC clients will continue to benefit from best practices in Search Engine Marketing (SEM) and Pay-Per-Click (PPC) services.

Anne will add her expertise to maximize the visibility and products and services of such clients as Brother International, Sterling Optical and Storage Deluxe, among others.

In addition to degrees in Business Administration and Marketing from the Foundation Armando Alvares Penteado in Brazil, Anne has a Masters in Computer Science from Queens College. Her professional experience and tech savvy were strengthened with positions held in Client Services and Technical Support for companies such as Computer Associates, IBM, and Telcordia. For the past six years, she has developed search engine strategies for world-renowned brands such as Bloomingdale’s, Coach, Vonage, Match.com, and The Harvard Business Review.

In announcing the hire, Nicole Larrauri, Managing Partner of the EGC Group, noted “As one of the first full-services agencies to begin a Digital Department back in 1997, we are proud of the Agency’s growth in this area. Never before have we seen media change so quickly in the marketing and advertising industry, and our rapid digital growth is a sign of that change. We are proud to welcome Anne to the team.”

About The EGC Group:
The EGC Group is a full service integrated marketing agency based in Melville, New York with an office in Manhattan. It was formed in 1985 and is ranked one of the Top Advertising Agencies in the U.S. by Advertising Age and was recently voted Best Advertising Agency by LI Business News. The company’s clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare.