Introducing the EGC Innovation Lab

How does the adoption of the iPad affect website design and publishing? How can marketers effectively use 3D? What does geolocation mean for you and your customers?

These are just a few of the topics that are currently being addressed by the Innovation Lab at The EGC Group. Formed this year, the Innovation Lab is a high level think tank at The EGC Group tasked with understanding, anticipating, and solving the newest technology implications on marketing. The team at the Innovation Lab works on challenges and opportunities that go beyond the day-to-day needs of clients, to develop technology-fueled solutions to marketing problems.

The Innovation Lab at EGC will also be host to outside industry leaders and regional experts, who will meet on an advisory level with the EGC Team. Ultimately, the Innovation Lab promises to be the Virtual Technology R&D department of the marketing industry and the region.

As quickly as technology is moving, the Innovation Lab at EGC is moving fast. You will be able to read the thoughts, progress and published findings from the Innovation Lab at www.egcgroup.com/innovationlab.