EGC Welcomes New Clients

EGC is excited to announce two new clients who have joined forces with us in an effort to grow awareness of their brands and increase sales:

Brother Industrial Products Division (IPD)
EGC has been the Agency of Record for Brother International Corporation’s HAD (Home Appliance Division) for over five years. Now, we are excited to announce that that Brother’s IPD has also designated EGC as their AOR. IPD produces an exciting array of products for industrial use, including embroidery and sewing machines and printers. EGC’s first work for IPD will be for their line of garment printers, with a goal of growing sales for both the GT-541 and GT-782 by the end of the Brother fiscal year. Initiatives, already in progress, include aggressive television and online media campaigns, direct marketing tactics and end user research. Look for the Brother GT-541 television spot—shot in the new EGC Content Development Studio—to launch in late September.

For more information on Brother, visit www.brother-usa.com.

Cardiometabolic Support Network
Cardiometabolic Support Network (CMSN) provides ongoing support and guidance to members who are committed to life-changing weight loss, pairing those needling weight loss to a team of counselors, registered dieticians and like-minded members who can understand the challenges and rewards of the weight loss journey. For CMSN, EGC will complete research, help better define the brand to end-users, and also develop a brand platform, including consumer-friendly name, logo and look and feel. Beyond development of branded materials and an overall marketing strategy, EGC and CMSN expect to extend their relationship into the future with EGC developing a consumer-reaching campaign to help prospective members better understand the services offered by CMSN.

For more information on CMSN, visit www.cmsnonline.com.