Top Search Trends, August 2009

For three months we have seen Michael Jackson reign over search activity, while this month we saw Cash for Clunkers and DJ AM jump in search volume.

Cash for Clunkers
Depending on who you talk to, they will tell you how successful Cash for Clunkers was. The reality is that people became interested in car buying again and drove people to showrooms. Given the problems and funding issues that were being reported in the media, people turned to the online world to get more information.

Celebrity Deaths
Another month for celebrity deaths showed huge increases in traffic. With the two deaths in the Kennedy family, followed by the death of DJ AM, celebrity searches have had huge traffic increases. Not only did searches for Ted Kennedy increase, but those for the Kennedy Family did as well, as people searched to find more details on them.

In Other News
Healthcare and Swine flu continued to be of high interest to people as they followed up on information being disseminated about the two in media reports. Big Brother 11 had huge increases in search traffic as people were looking for the spoiler.