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The EGC/The New York Times Convergence Marketing Event
On Tuesday February 24th, The EGC Group and The New York Times held an important panel discussion with industry leaders with the goal of uncovering the best practices in converging online and offline marketing. Experts from Google, NBC Universal, Emerging Vision and EGC discussed the hottest topics on everyone's mind, and some interesting conversations emerged. How can marketers adjust offline creative for online media? How can search marketing be applied to customer research? How can social media be successful and trackable?
How does offline creative get adjusted for online?
How are the major media companies converging offline and online?
How can an advertiser make social marketing work for them?
Social marketing practices for a B2B marketer
Retail Advertisers: How can a convergence campaign drive traffic?
Using search marketing in new ways
Mobile marketing: The third screen or the wild west?
Do's and Don'ts of Convergence Marketing
