EGC Vice President speaks at the Melville Chamber of Commerce Business Breakfast Series

The Melville Chamber of Commerce held its monthly informative breakfast meeting at Dowling College's Melville center on Tuesday, January 20th. This business breakfast series features top speakers in their field or business.

Nicole Larrauri, Vice President of the EGC Group, was asked to speak about marketing in today's economy and how to emerge a market leader. Mrs. Larrauri presented the audience with an overview of the best practices to follow for businesses to see continuous growth and customer retention during tough economic times. The presentation touched on all aspects of marketing, including the importance of smart online marketing, tracking success of campaigns, social networking, negotiating with media and customer relationships.