EGC Participates in Nationwide Effort to Support Non-Profits

On September 17th and 18th, The EGC Group dedicated all of the resources of the Agency to CreateAthon, a 24-hour-long event during which Advertising Agencies across North America dedicate their services to produce pro-bono work for charities.
 

Selected as the sole Metro-NY Agency to participate in CreateAthon 2009 for the second year in a row, EGC worked tirelessly to produce marketing campaigns and secure pro-bono media placements for four non-profits, including:

• Child Abuse Prevention Services: With programs addressing the varied forms of child abuse, bullying, sexual harassment, date rape and online exploitation, CAPS is Long Island's leading organization dedicated to preventing child abuse and neglect.
• Family and Children's Association: Provides a coordinated system of more than 40 individual programs carefully designed to help babies, children, adults, senior citizens, and families lead more self-sufficient lives.
• National Multiple Sclerosis Society (LI Chapter): Mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.
• North Shore Animal League America: The largest no-kill animal rescue and adoption organization in the world. Since 1944, The organization's mission has been saving the lives of pets through adoption, rescue, spay/neuter and advocacy initiatives.

In a short time, EGC produced these break-through creative campaigns for the charities noted. EGC's participation in CreateAthon 2009 generated over $500,000 in pro-bono donations, including media time donations from All Island Media, Cablevision, Cox Radio, JVC Broadcasting, Long Island Press, Long Island Radio Group, Neighbor Newspapers, Newsday, Richner Communications, WALK Radio, WLNY-TV.
Since its inception 10 years ago, CreateAthon has produced more than 2,150 projects for more than 1,000 nonprofits. The total value of this work is nearly $8.5 million.

In discussing the Agency's decision to participate again this year Ernie Canadeo, President of The EGC Group, noted "Our participation in last year's CreateAThon event was a tremendous success, generating hundreds of thousands of dollars of media exposure and award winning creative work for not for profits. After seeing the tremendous assistance and benefit we gave to charities during last year's CreatAThon, we felt it necessary to once again participate as CreateAThon's exclusive New York area Advertising Agency. EGC is particularly proud to join other prominent marketing agencies throughout North America that are helping charities during this tough economic time."

Check out the press coverage of CreateAthon on TV55 and in Newsday (PDF).