California Eyewear Chain Selects EGC

The EGC Group has added California's Bay Area eyewear and eye care chain, Site for Sore Eyes, to its growing stable of clients. EGC already provides marketing services to a number of the brands held by its parent, Garden City, N.Y.-based Emerging Vision, including Sterling Optical and Opti-Capital.

EGC will oversee all marketing for Site for Sore Eyes, including television, print and online advertising, with an end goal of helping the franchise group grow its sales.

About Site for Sore Eyes
Site for Sore Eyes opened its first location in Berkeley, Calif., in 1979. Just six years later, it had grown into an eight-store chain and began offering franchises. It was acquired in 1993 by Emerging Vision.

Today, the chain boasts 38 locations and, in addition to being mentioned in Crain's Franchise Buyer and in Entrepreneur Magazine as one of the top franchise operators in the nation, it has been recognized in Vision Monday as one of the top 10 optical retailers in the United States.