NAPA

When North American Partners in Anesthesia (NAPA), the premier private practice anesthesia group in the country, was looking to improve lead generation in both recruitment and new business, they turned to The EGC Group.

EGC worked with NAPA to learn their business and to understand their core target audiences.  With this knowledge in hand, EGC developed a visually compelling, content-rich website that spoke to both recruitment and new business, while also bringing the NAPA look and feel into the 21st Century.

Once EGC had established a new look for NAPA, we developed trade show materials, helping create a consistency between touch-points for prospective employers and employees.  EGC and NAPA have also partnered to update all NAPA print advertising and collateral, implement a cohesive SEO campaign, and are working on developing a comprehensive marketing plan that will help build and develop the NAPA brand further.