How many languages does your brand speak? It may seem like an odd question, but in today’s multicultural society a brand that speaks more languages connects to more people.

The EGC Group’s award-winning multicultural department knows the value and challenge of communicating in a multicultural world. That’s why we offer thorough research, targeted advertising and marketing campaigns and access to multicultural broadcast media. We help you reach diverse audiences with accurate, relevant and compelling messaging.

The EGC Group provides:

• Multicultural Marketing
• Communication Services

Here’s how we make it happen:

Consulting

The EGC Group will design a marketing program targeted at the specific community you want to connect to. We can even reach a subset of a culture, such as teens or retirees, or a specific ethnic group within a diverse community.

Team Building

The EGC Group’s program, “Helping Companies Embrace a Diverse Culture,” will introduce the concept of multicultural marketing to your employees and get them invested in the process.

Media Targeting

The EGC Group gives you access to several “networks” of broadcast media that target specific ethnic groups in the most cost-effective way.

Event Marketing

The EGC Group can introduce your brand to the community in style.

Site Planning

Everyone is connected to the Web, whether they speak English or not. The EGC Group can customize your website to make sure it speaks to all audiences.

Customer Service Assistance

If your customer service representatives don’t currently speak the language of your target market, The EGC Group can offer solutions.

Translation

From regulations and job descriptions to brochures and signage,
The EGC Group can translate anything from English into Spanish. All translations can also be proofread to ensure culturally appropriate terminology and literacy level.

Interpretation