Mather Hospital

The Assignment: Highlight some of the hospital’s signature programs while also branding Mather as a leading, top hospital with strong local and community ties offering not only quality care but also personal, warm care.

The Solution: EGC created a powerful television and print campaign for the joint replacement surgery, eye surgery, Fortunato Breast Health Center and Bariatric Center of Excellence programs at Mather. The Mather tagline was also changed to "Experts in healing. Specialists in caring."

The Result: In the short time that these commercials and print ads have been running, Mather has seen a marked increase in attendance at their information sessions for these signature programs.

Associate Creative Director Rich DeSimone comments: "The foundation for these spots was their new tagline, "Experts in healing. Specialists in Caring." We wanted to communicate the advanced technologies and achievements of the hospital, with a very warm and caring feel. By telling personal stories, from the viewpoints of patients, we were able to express their hopes, fears and eventual triumphs and connect with our target audience."